Advertise In Fort Myers Advertise In Fayetteville

Advertising On Fort Myers Radio Still #1 Way to Reach SWFL Consumers

Jun 8, 2022 2:37:56 PM / by Larry Julius

Every week, according to new Nielsen data, 862,392 adults tune in to a Fort Myers radio station. This is more consumers than use social media, access local cable, watch broadcast TV, stream video channels, listen to streaming audio, read a newspaper, or download a podcast.

Based on per capita estimates from the National Retail Federation (NRF), Fort Myers consumers are expected to spend between $18.8 and $19.2 billion at retail in 2022, a six to eight percent growth over the previous year. Utilizing radio's enormous advertising reach, local business owners can compel shoppers to spend this large pool of cash in their stores and on their websites.

The number of consumers reached is critical to the success of an advertising campaign.

According to a Nielsen study, after the actual content of the commercial message itself, reach is the most potent advertising element that can drive sales. Reach is more important than brand, recency, or even context. Fort Myers radio provides local business owners with the most significant reach among consumers.

Read More

0 Comments Click here to read/write comments

Topics Reach, roi, best way to advertise, retail, small business advertising, small business owner, swfl small business, southwest florida small business, return on investment, in-car listening, small business, retail sales, retail store, retailer, advertising reach, reach & frequency, in-car audio, small business marketing, retail spending, advertising return on investment, advertising roi

Mother's Day Spending In SWFL Will Top $119 Million In 2022

Apr 22, 2022 1:16:51 PM / by Larry Julius

Eighty-four percent of all adults say they will celebrate Mother's Day in 2022. Based on per capita forecasts from the National Retail Federation (NRF), Southwest Florida consumers are expected to spend $119 million on the moms in their lives. This is a 13% increase over last year.

“Consumers are eager to find memorable ways to honor their mothers and other important women in their lives and are willing to spend a little extra on this sentimental holiday,” said NRF President and CEO Matthew Shay.

The NRF spending projections indicate that Fort Myers-Naples-Cape Coral consumers will spend $26.3 million on jewelry and another $19.9 million on special outings such as dinner or brunch. This will be the highest level of Mother's Day spending ever in these categories.

Here is how this large pool of Mother's Day cash in Fort Myers is expected to be distributed by all retail categories.

The NRF research indicates that men will outspend women 3-to-1 this year on Mother's Day gifts. Most of these dollars will go towards presents for their moms, stepmoms, and wives.

Of all the money spent, SWFL consumers are expected to spend 36% online, 30% at department stores, 27% at specialty stores, and 23% at local small businesses.

To compete for a share of record-high Mother's Day spending this year, local business owners will need to advertise. By most key marketing metrics, the best way to reach holiday shoppers is by advertising on Fort Myers radio.

Read More

0 Comments Click here to read/write comments

Topics Reach, roi, best way to advertise, retail, radio advertising, advertise to mothers, return on investment, holiday shopping, mother's day, retail sales, retail store, retailer, advertising reach, reach & frequency, holiday advertising, retail spending, advertising return on investment, advertising roi

Advertising ROI: Fort Myers Radio Best Choice For Retailers

Apr 14, 2022 1:54:47 PM / by Larry Julius

Southwest Florida consumers are expected to spend close to $19.2 billion at retail in 2022, based on per capita spending estimates from the National Retail Federation (NRF). This would be an eight percent increase versus 2021.

To capture significant shares of the increased retail spending, the 30,689 small business owners in the SWFL area would typically invest in advertising. Persistent and pernicious inflation pressures, however, are starting to gnaw away at marketing budgets.

According to the National Federation of Independent Business Owners (NFIB), businesses cite inflation as their number one problem. For many Fort Myers business owners, uncontrollable wholesale, transportation, and labor costs are forcing retailers to raise the prices they charge their customers. But, for many retail products, inflated retail prices can drive customers away. 

To limit consumer price increases and still make a profit, Fort Myers-Naples-Cape Coral area business owners, then, are forced to cut expenses, including advertising and marketing. This means it is now imperative that the limited investments retailers can make in advertising must deliver the strongest returns possible. 

According to a recent study by Nielsen, advertising on Fort Myers radio can provide the best return on investment (ROI) for local retailers.

Read More

0 Comments Click here to read/write comments

Topics Reach, roi, retail, return on investment, retail sales, retail store, retailer, advertising reach, reach & frequency, retail spending, advertising return on investment, advertising roi

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media