Southwest Florida small business owners have depended on radio advertising to market their goods and services since 1940. That's when William E. Benns put the first Fort Myers station, WFTM, on the air.
Today, there are 28 radio stations that serve Lee and Collier counties. Each provides a unique blend of music, information, and entertainment. Some stations focus on politics or sports. Some play country music. Some play the hits. Some play classic rock. Some are on the AM dial. Some are on FM.
When Mr. Benns began broadcasting, there were no TV stations in Florida. Those would come nine years later. Also, there was no social media, YouTube, Sirius/XM, Pandora, Spotify, or smartphones. Each of those would be products of a new Millenium.
With an overabundance of advertising options now available to small business owners, does advertising on Fort Myers radio still make sense? Here are five facts that serve to answer that question.