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Back To School Shopping: SWFL Businesses Expect Record Sales

Jul 29, 2021 4:50:39 PM / by Larry Julius

There are 142,800 school-aged children in the Southwest Florida area.  Based on forecasts from the National Retail Federation (NRF), local parents are expected to spend a record $139.7 million to prepare these kids to return to the classroom this fall. 

Overall, the NRF expects back-to-school shoppers to spend almost 10% more in 2021 than they did last year.

“The pandemic forced parents and their school-aged children to quickly adapt to virtual learning, and they did it with an incredible amount of resolve and flexibility,” NRF President and CEO Matthew Shay said. “We enter the new school year with plans to return to the classroom and retailers are prepared to help Americans find and purchase whatever they need to make this transition as seamless as possible.”

According to the NRF, more than 51% of parents have already started buying for their K-12 students.  But, for Fort Myers-Naples area business owners there is still time to benefit.

The NRF reports that nearly 76% of K-12 shoppers are still waiting on lists of school supplies needed. On average, consumers have only completed 18% of the shopping.

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Topics best way to advertise, retail, radio advertising, back to school shopping, parents, children, millennial parents, retail sales, retail store, retailer, back-to-school, retail spending

SWFL Retailers Prepare For $127 Million Back-To-School Season

Jul 23, 2020 9:14:50 AM / by Larry Julius

Based on projections from the National Retail Federation, Southwest Florida parents are expected to spend $127 million to equip K-12 kids for the upcoming school year. If so, then this shopping spree will be 29% bigger than last year's and the biggest take since 2012.

“By any measure, this is an unprecedented year with great uncertainty, including how students will get their education this fall whether they are in kindergarten or college,” NRF President and CEO Matthew Shay says.

“Most parents don’t know whether their children will be sitting in a classroom or in front of a computer in the dining room, or a combination of the two. But they do know the value of an education and are navigating uncertainty and unknowns so that students are prepared."

Along with pencils, paper, pens, and knapsacks, the NRF survey says 63 percent of K-12 families expect to buy computers and other electronics this year, up from 54% last year, and they expect to spend more at an average $274.44, up from $203.44 last year. The $71 difference accounts for the largest share of the overall increase in average spending of almost $93.

Also, because many parents are unsure if learning will take place at school or at home, back-to-school spending this year is expected to include home furnishings such as desks, chairs, and lamps.

To claim a meaningful share of this year's booming back-to-school economy, local retailers will need to advertise to let parents know that their stores are open, it is safe to shop, and the needed supplies are in stock.

By any metric, the best way to reach these parents is on Fort Myers radio.

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Topics retail, millennials, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, small business, millennial parents, retail sales, retail store, retailer, advertise on radio, small business marketing, back-to-school

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