Advertise In Fort Myers Advertise In Fayetteville

Southwest Florida Retailers Expect Sweet Halloween In 2020

Sep 22, 2020 12:13:41 PM / by Larry Julius

Southwest Florida consumers are expected to spend $32 million on Halloween related activities in 2020, according to information from the National Retail Federation.  This would be a slight 2.3% decrease from 2019. This is proof of the holiday's strong resistance to the pressures of a pandemic economy.

Based on data from the NRF's annual survey conducted by Prosper Insights & Analytics, more than 557,000 SWFL adults plan to participate in Halloween-related activities. Among those celebrants, safe at-home activities ranked highest: 53 percent plan to decorate their homes, 46 percent plan to carve a pumpkin, and 18 percent will dress up their pet.

“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said. “Retailers are prepared to meet the increased demand for seasonal décor, costumes, and other items that allow families the opportunity to observe Halloween safely.”

To earn a large share of Halloween spending in 2020, SWFL small business owner will need to advertise to let consumers know their stores are open, stocked, and ready. By any metric, advertising on Fort Myers radio is the best way to reach holiday shoppers.

Read More

0 Comments Click here to read/write comments

Topics retail, millennials, small business advertising, small business owner, swfl small business, advertise to mothers, southwest florida small business, return on investment, halloween, small business, parents, children, millennial parents, retail sales, retail store, retailer, small business marketing, holiday advertising

Marketing To Millennial Parents In Southwest Florida

Feb 15, 2020 12:15:58 PM / by Larry Julius

How quickly the millennials have grown up.

According to Nielsen, 58.7% of all Southwest Florida parents with children under the age of 18 are millennials.  

From the time their kids are born until they reach they are 17, these young parents will spend, on average, $233,000 per child. This does not include the cost of college.

Currently, there are 197,533 children under the age of 18 living in SWFL. That means the local parenting economy is worth upwards of $45 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.

For SWFL small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Fayetteville radio is the best way to reach this audience.

Read More

0 Comments Click here to read/write comments

Topics pandora, best way to advertise, millennials, radio advertising, small business owner, advertise to mothers, social media advertising, facebook, newspaper advertising, television advertising, small business, spotify, parents, children, millennial parents

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media