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Advertising On Fort Myers Radio Makes Good Sense For Business Owners

Jun 16, 2021 4:01:50 PM / by Larry Julius

Since March 2020, when the first case of COVID-19 was reported in Southwest Florida, more than 107,192 local people have been infected, according to data collected by USA Facts. The measures imposed to contain the outbreak have transformed the way consumers work, shop, commute, and conduct the business of everyday life.

One aspect of daily life in SWFL that remains little changed due to the pandemic is radio listening. Despite the Coronavirus crisis, radio has held its long-held position as the most used of all local media. This is good news for area business owners who depend on radio for marketing their goods and service.

Each week, according to Nielsen, 831,247 adult consumers tune-in to a Fort Myers radio station.  This is significantly more people than are reached by all other local advertising options, including TV, cable, streaming video, streaming audio, social media, and newspapers.

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Topics roi, best way to advertise, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, return on investment, small business, small business marketing, listening location, time spent listening

Consumers Stick With Fort Myers Radio Despite Pandemic

Mar 30, 2021 3:59:47 PM / by Larry Julius

In 1939, when WFTM-AM became the first radio station in Southwest Florida, many believed the medium was a fad.  Two years before, a hit song by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".

Fort Myers radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Fort Myers radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

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Topics Reach, roi, best way to advertise, return on investment, in-car listening, corona, coronavirus, covid 19, advertising reach, reach & frequency, in-car audio, pandemic, listening location, time spent listening, radio listening, work from home, commuting

5 Key Advertising Stats SWFL Small Business Owners Should Know

Feb 23, 2021 8:06:45 AM / by Larry Julius

Since 1940, advertising on Fort Myers radio has helped small business owners survive and thrive during times of peril. This includes world wars, natural disasters, depressions, and recessions.

Even during a pandemic, by almost every key marketing metric, radio advertising remains the best way for a Southwest Florida business to market its goods and services.

To prove the point, here are five statistics that vividly demonstrate the value of advertising on Fort Myers radio.

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Topics Reach, roi, best way to advertise, web traffic, retail, radio commercials, return on investment, in-car listening, retail sales, retail store, retailer, website visitors, in-car audio, listening location, Advertise on Fort Myers Radio, online shopping

Fort Myers Radio: Which Stations Do SWFL Consumers Prefer?

Jan 26, 2021 10:17:57 AM / by Larry Julius

There are 32 radio stations that reach listeners in Southwest Florida. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 839,400 adults tune-in to their favorite Fort Myers radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Fort Myers radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.4 each week.  So, which stations do local consumers choose?

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Topics millennials, streaming audio, radio advertising, radio commercials, in-car listening, smart speakers, millennial parents, listening location, radio listening, radio formats

How Has Working From Home Affected Advertising On Fort Myers Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Fort Myers radio happened outside the home. Southwest Florida consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Fort Myers radio has grown by 16%, according to Nielsen.

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Topics best way to advertise, radio advertising, How to Advertise on Radio, corona, coronavirus, covid 19, advertise on radio, pandemic, listening location, time spent listening, radio listening, work from home

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