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Does Anyone Listen To Fort Myers Radio At Night?

Mar 10, 2021 10:07:56 AM / by Larry Julius

Each week, according to Nielsen, more than 894,000 adult consumers tune-in to a Fort Myers radio station. This is significantly more than watch local TV or cable. More than stream video channels like Netflix or Hulu. More than read local newspapers. More than use Facebook or Instagram. More than listen to online audio services like Pandora and Spotify.

But almost everyone knows (including many who advertise on Fort Myers radio) that consumers only listen to local radio stations during the day. Right? Wrong!

According to Nielsen, 41.6% of local consumers listen to Fort Myers radio stations each week between 7:00pm and 12:00am. This is a larger audience than Pandora, Spotify, and Instagram combined reach during an entire week.

For Southwest Florida small business owners, radio's immense nighttime audience offers a unique value proposition.

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Topics prime time, time of day, small business advertising, small business owner, swfl small business, southwest florida small business, effective advertising, small business, advertise on radio, small business marketing, Advertise on Fort Myers Radio, nighttime

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