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Why SWFL Kitchen & Bath Remodelers Need To Advertise Now

May 20, 2021 8:55:40 AM / by Larry Julius

In 2021, according to Nielsen, 63,003 Fort Myers area homeowners are expected to spend $575 million for kitchen and bathroom remodeling. This would be an increase of 16.8% increase over last year. Sales estimates are based on data from The National Kitchen & Bath Association (NKBA).

Because of the ongoing pandemic, 715,540 homeowners from Marco Island to Punta Gorda are in the process of reassessing their living spaces.

According to the NKBA, homeowners cite the kitchen and bath areas as two times more important than other spaces within the home, and the kitchen particularly gained status throughout the COVID-19 pandemic, with 70% of homeowners considering it extremely important compared to 64% before the crisis.

“After such a strong year for home remodeling in 2020, some wondered if we were approaching a home improvement spending ‘cliff.’ We’re pleased to say that’s not what the kitchen and bath market is expecting in 2021,” said Bill Darcy, NKBA CEO.

“Last year, homeowners started the work of improving their living spaces with DIY projects. And this year, with early distribution of the vaccine and other measures to reduce the public health impact of the virus, we expect to see continued renovations and more projects requiring our members.”

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Topics remodel, best way to advertise, radio advertising, consumer spending, home improvement, remodeling, contractors, homeowners, home values, construction

Advertising on Fort Myers Radio Built This Naples Small Business

Feb 23, 2019 9:53:13 AM / by Larry Julius

"Advertising on Fort Myers radio built this business," says Dann Krinsky. He oversees the marketing efforts of Rock Solid Countertops & More, a Naples-based retailer of natural stone countertops.

"Fifteen years ago, when Hugo Vargas opened for business, the showroom was one-quarter the size it is now. There was half the number of employees. And there was no fabrication shop. It was a shoestring operation," explains Mr. Krinsky.

"Eleven years ago," he continues, "I convinced Mr. Vargas to advertise on the radio for the first time." Originally, Rock Solid committed to a weekend-only campaign on a Fort Myers rock-and-roll station for one month. "We saw results almost immediately and have been advertising on Southwest Florida radio every day ever since."

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Topics remodel, naples

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