By April 15th next year, 428,000 residents of Southwest Florida will file a tax return. More than 53% of these returns will be completed by the taxpayers themselves, either by hand or with the help of an online provider like Turbotax.
Every season, SWFL small business owners who specialize in tax preparation services lose customers to the do-it-yourself options. This year, 199,855 local consumers will spend $38,500,000 with professionals. But, based on the average cost of services, more than $44,100,000 will stay in the wallets of the DIY crowd.
To clawback this enormous amount of money from the DIY market, SWFL tax services will need to advertise the valuable benefits of using a professional.
The best advertising option for professional tax professionals is on Fort Myers radio stations. Here's why.