It's time to set some misguided SWFL small business owners straight. When we say everybody listens to Fort Myers radio, we mean everybody. Generations X, Y, and Z. Baby boomers, and, yes, the millennial generation.
You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001). This means 18-34 year olds.
In the Fort Myers metro (Collier and Lee Counties counties) 196,800 millennials make-up exactly one-third of the population and will deliver $6.6 billion to local cash registers.
But here's the thing about millennials that many SWFL small business owners get wrong: millennials listen to the radio. Almost all of them. 94.6% of them to be exact.