There are more than 680,000 registered voters in Southwest Florida. Here is the number by county:

• Collier: 211,221
• Lee: 472,494

According to Nielsen, Fort Myers radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

To be elected, however, requires candidates for every office to share their message with those who are not only registered but who are likely to vote.  Advertising on Fort Myers radio will reach, by far, the most voters who can be counted on to show up on election day.