Advertise In Fort Myers Advertise In Fayetteville

Larry Julius


Recent Posts

Fort Myers Radio: Which Stations Do SWFL Consumers Prefer?

Jan 26, 2021 10:17:57 AM / by Larry Julius

There are 32 radio stations that reach listeners in Southwest Florida. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 839,400 adults tune-in to their favorite Fort Myers radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Fort Myers radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.4 each week.  So, which stations do local consumers choose?

Read More

0 Comments Click here to read/write comments

Topics millennials, streaming audio, radio advertising, radio commercials, in-car listening, smart speakers, millennial parents, listening location, radio listening, radio formats

Advertising In Southwest Florida: Drivers Turn Up The Radio

Jan 20, 2021 3:40:43 PM / by Larry Julius

In 1921, radio came to Florida. Listeners in the Fort Myers-Naples area could tune-in signals from either WQAM in Miami or WDAE in Tampa.

From that year, many predicted radio's success would succumb to advances from new technologies. In 1927, the challenge came from talking movies. In the 1940s, the predators were 13-inch TV sets. In the 1970s, it was 8-track and cassette tapes. In the past 20 years, there was a multi-flank attack from iPods, Zunes, YouTube, Sirius, XM, Pandora, Spotify,

So far, all of these challengers have failed. Not even a pandemic has been able to remove radio as a vital force in the life of Southwest Florida consumers.

Every week, according to Nielsen, more adults tune-in to Fort Myers radio than watch TV or cable. Use social media platforms like Facebook or Instagram. Read newspapers. Or, stream music from Pandora or Spotify.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, small business advertising, small business owner, swfl small business, southwest florida small business, in-car listening, small business, in-car audio, vehicle traffic, advertise on radio, small business marketing, radio listening, Advertise on Fort Myers Radio, point of purchase

Is Advertising on Twitter Right For Fort Myers Small Business Owners?

Jan 12, 2021 2:23:47 PM / by Larry Julius

How important is Twitter to Fort Myers area consumers? Yesterday, for instance, the social media platform was mentioned in at least ten articles published by the News-Press yesterday.  Almost every local TV newscast included references to the site as well.

Twitter's outsized presence in the news, however, is enormously disproportional to the importance of the micro-blogging app in the life of Southwest Florida consumers.

According to Nielsen, only about 12% of adults in the Fort Myers area use Twitter during the course of a month. This is minuscule compared to other social media platforms like Instagram and Facebook.

Twitter offers 20 different options that Fort Myers small business owners can utilize to market their goods and services to local consumers.  The platform's minimal reach, however, can hamper the success of any advertising campaign.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, twitter, social media advertising, facebook, instagram, small business, facebook advertising, small business marketing

Small Business Advice: 5 Facts About Advertising On Fort Myers Radio

Dec 18, 2020 9:48:57 AM / by Larry Julius

In 1921, radio came to Florida. Listeners in the Fort Myers-Naples area could tune-in signals from either WQAM in Miami or WDAE in Tampa. 

In 1939, however, The Fort Myers Broadcasting Company was granted a license to build and operate WFTM. The station went on the air in 1940 serving listeners in Southwest Florida.

WFTM switched its call sign in 1942 to WAAC and became an affiliate of the CBS radio network. Two years later, the call letters changed once again. This time to WINK.

Here are five facts every Southwest Florida small business owner needs to know about local radio in 2020.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, online advertising, small business, advertise on radio, small business marketing, time spent listening, online shopping, education

Online Advertising In SWFL: How Much Do Local Businesses Spend?

Dec 15, 2020 9:29:32 AM / by Larry Julius

Over 96% of Fort Myers-Naples area adults have access to the internet, according to Nielsen. Almost 63% of these consumers spend more than five hours a week connected.

Nielsen reports that Southwest Florida consumers go online to stay connected to friends and family; research products and services; learn the latest news, and obtain directions to where they are going and know what the weather will be when they get there.  

Here are some of the many reasons why Fort Myers internet users go online each month

  • Social Media: 77%
  • Weather: 52%
  • Online Banking: 50%
  • Maps/Directions: 48%
  • Product Reviews: 39%
  • Current Events: 37%
  • Restaurant Reviews: 31%
  • Sports Scores/News: 29%
  • Real Estate: 14%
  • Job Search: 14%

And, of course, there is shopping.  Over the past six months, according to Nielsen, 73.9% of Fort Myers consumers shopped online for every imaginable product and service including, cars, golf clubs, office supplies, wedding rings, mattresses, tires, medicine, shoes, socks, and eyeglasses.

To reach local consumers while they are online, Fort Myers businesses will spend $260 million for digital advertising in 2020, according to Borrell Associates.  Here is how the money is being spent:

Read More

0 Comments Click here to read/write comments

Topics small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, online advertising, social media advertising, small business, Borrell Associates, e-commerce, social media, small business marketing, CTV, OTT, email advertising, email marketing, online shopping

Advertising In Southwest Florida: Top 5 Articles From 2020

Dec 9, 2020 8:07:11 AM / by Larry Julius

As the pandemic rages on, advertising is no longer a luxury for the 30,689 small businesses in the Cape Coral-Fort Myers, FL Metro Area .
 
As cash becomes precious, though, Fort Myers area small business owners and retailers need to ensure that every dollar spent  on advertising has a significant effect on sales.
 
To make the best advertising choices, thousands of local business owners have sought advice and direction from www.AdvertiseInFortMyerscom.  Here is a recap of the top 5 articles read on the site during 2020.
Read More

0 Comments Click here to read/write comments

Topics small business advertising, radio advertising, small business owner, fort myers television, swfl small business, southwest florida small business, newspaper advertising, news-press, television advertising, small business, television, cable tv, pay-TV, small business marketing, CTV, OTT, newspaper readers, avod, svod, 2020

Who's Spending Now? SWFL Small Business Owners Ask.

Dec 4, 2020 4:31:49 PM / by Larry Julius

There are 271,800 adults in Southwest Florida who have earned a four-year college or postgraduate degree, according to research from Nielsen. A study from the Federal Reserve indicates that these educated consumers have been least affected by the economic consequences of the pandemic.

"While the labor market disruptions have affected workers in a wide set of industries and occupations, those without a college degree have experienced the most severe impact," say Mary C. Daly, Shelby R. Buckman, and Lily M. Seitelman authors of The Unequal Impact of COVID-19 in the Economic Letter published by the Federal Reserve of San Francisco.

Although the unemployment rate increased among consumers of every education level in late March when the Governor of Florida lockdown the state to slow the spread of the Coronavirus, the smallest increase was among those with bachelor or postgraduate degrees, according to the Bureau of Labor Statistics..

Seven months later, job recovery among those with college degrees is closer to pre-pandemic levels than consumers with lower levels of educational attainment.

Many small business owners have seen the correlation between advertising and survival during the economic crisis inflicted by the pandemic.  With precious few dollars to invest, it is crucial that every advertisement reaches consumers who have disposable income to buy. Right now, the most likely spenders are customers with college degrees.

By key advertising metrics, the best way to reach consumers with higher education is on Fort Myers radio.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, small business advertising, radio advertising, fort myers radio, small business owner, swfl small business, southwest florida small business, small business, college graduates, advertise on radio, small business marketing, radio listening, advertising on radio, education

Advertising In Fort Myers: Still Time To Ring Up Holiday Sales

Dec 1, 2020 3:21:44 PM / by Larry Julius

There is cheerful news for small business owners from Punta Gorda to Marco Island and every city and town in between.

Based on the latest projections from the National Retail Federation, holiday sales are expected to grow 3.6%-5.2% over 2019.  This means despite the economic ravages of the pandemic, Southwest Florida shoppers will be spending between $2.8 and $3 billion on gifts and other trappings of the season.

The NRF forecast is based on an economic model that takes into consideration a variety of indicators including employment, wages, consumer confidence, disposable income, consumer credit, previous retail sales and weather. NRF defines the holiday season as November 1 through December 31. Numbers forecast by NRF may differ from other organizations that define the holiday season as a longer period or include retail sectors not included by NRF, such as automobile dealers, gasoline stations and restaurants.

"Consumers have shown they are excited about the holidays and are willing to spend on gifts that lift the spirits of family and friends after such a challenging year," says NRF President and CEO Matthew Shay. "We expect a strong finish to the holiday season." 

“Given the pandemic, there is uncertainty about consumers’ willingness to spend, but with the economy improving most have the ability to spend,” NRF Chief Economist Jack Kleinhenz said. “Consumers have experienced a difficult year but will likely spend more than anyone would have expected just a few months ago."

Read More

0 Comments Click here to read/write comments

Topics roi, retail, small business advertising, small business owner, fort myers television, swfl small business, southwest florida small business, return on investment, christmas shopping, holiday shopping, consumer spending, television advertising, small business, retail sales, retail store, retailer, small business marketing, holiday advertising, consumer confidence

What Is The Best Way To Reach Online Shoppers In Southwest Florida?

Nov 17, 2020 4:18:37 PM / by Larry Julius

Southwest Florida shoppers are expected to spend a record $2.9 billion online in 2020, based on the most recent projections from eMarketer. This would represent year-over-year growth of 32.4%.

During the same period, according to eMarketer, receipts at brick-and-mortar stores have contracted by 3.2%.  Overall, excluding gas and auto sales, e-commerce will account for 20.6% of all retail sales this year.

The Coronavirus pandemic is credited with this seismic shift in shopping behavior as consumers continue to avoid stores and opt for online shopping.

“We’ve seen e-commerce accelerate in ways that didn’t seem possible last spring, given the extent of the economic crisis,” said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence. “While much of the shift has been led by essential categories like grocery, there has been surprising strength in discretionary categories like consumer electronics and home furnishings that benefited from pandemic-driven lifestyle needs.”

Even before the onset of the pandemic, 73.9% of Fort Myers-Naples area consumers had bought goods online over the prior six months, according to Nielsen research. Purchases included clothing, health & beauty products, travel reservations, books, furniture, and groceries.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, web traffic, attribution, retail, radio advertising, online advertising, retail sales, retail store, retailer, website visitors, e-commerce, advertise on radio, online shopping

Small Business Advertising In SWFL: Consumers Ready To Spend

Nov 13, 2020 8:52:56 AM / by Larry Julius

There is positive news for the 30,689 small businesses in the Cape Coral-Fort Myers, FL Metro Area.  A majority of consumers say they are ready to start shopping again.

A lifestyle survey just released from Nielsen indicates 53% of Americans believe that despite the continuing pandemic, life is beginning to normalize, and they are likely to resume typical activities.  Nielsen refers to this majority as "Ready-To-Go".

According to the survey, Ready-To-Go consumers now perceive less risk, feel safer, and believe their cities are emerging from crisis.

The key takeaway for Southwest Florida small business owners is that Ready-To-Go consumers are significantly more likely to start shopping within 30 days than the total population.  These buyers, according to Nielsen, are looking to spend on home improvement, professional services, auto parts/repair, shopping, food & dining, and travel.

To capture a meaningful share of the money Ready-To-Go consumers will be spending requires local small business owners to advertise.  By almost every metric, advertising on Fort Myers radio is the best advertising option.

Read More

0 Comments Click here to read/write comments

Topics roi, retail, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, return on investment, consumer spending, small business, retail sales, retail store, retailer, advertise on radio, small business marketing, consumer confidence

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media