Advertise In Fort Myers Advertise In Fayetteville

Larry Julius


Recent Posts

Successful SWFL Business Owners Tell Stories on Fort Myers Radio

Jun 17, 2019 1:45:37 PM / by Larry Julius

The Greek philosopher Plato was born 2368 years before there were radio stations in Fort Myers.  There's no doubt, though, he could have written some great commercials.

Plato once said, "Those who tell stories rule society." This quote sounds very familiar to rule #7 for creating a memorable commercial for Fort Myers radio:

Rule #7: Tell a story… listeners are hardwired to emotionally respond to features and benefits when presented in story-form rather than as a list. The advertiser should be the hero of the story.

Lee Habib wrote in the National Review a few years ago, "Stories are packed not with hard data but with something far more powerful: emotional data. That’s why we remember them and why they’re so easily transported, even through generations. Stories stir our souls."

Read More

0 Comments Click here to read/write comments

Topics Reach, best way to advertise, small business advertising, copywriting, memorable, create an effective radio commercial, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, swfl small business

Should I Use A Phone Number In My Commercials on Fort Myers Radio?

Jun 13, 2019 6:44:00 AM / by Larry Julius

When a Southwest Florida small business owner buys a 60-second commercial on a Fort Myers radio station, she is limited to about 160 words to persuade listeners to become customers.  To be successful, then, each word needs to be carefully selected to fulfill the desired marketing objective

A telephone number comprises seven words. Ten if the area code is included.  If the number is repeated three times during the commercial, then it will consume 21-30 words or up to 18% of the total.

So, should a SWFL business owner sacrifice a significant portion of a radio commercial to insert a phone number? Except for certain circumstances, described below, the answer is no. 

Here are the facts.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, small business advertising, copywriting, create an effective radio commercial, radio advertising, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, swfl small business

Do Teens Listen To Fort Myers Radio Stations? Yes!

Jun 11, 2019 7:15:00 AM / by Larry Julius

Marketers call them Generation Z.  Southwest Florida small business owners call them teenagers.  Whatever 12-17 years old are called, they live in homes cluttered with video games, smartphones, and tablets. They have easy access to Snapchat, YouTube, Instagram, and hundreds of other apps their parents have never heard of.

What may come as a surprise to many local business owners, despite an over-abundance of media options, Fort Myers radio stations dominate teenagers' media consumption.

Last week, according to Nielsen, 47,200 teens tuned-in to Fort Myers radio. On average, each of these 12-17 year olds spent 63 minutes per day listening.

Read More

0 Comments Click here to read/write comments

Topics Reach, best way to advertise, millennials, small business advertising, radio advertising, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, fort myers television, fort myers tv, swfl small business

5 Reasons Why Advertising On Fort Myers Radio Stations Rocks

Jun 7, 2019 6:27:27 AM / by Larry Julius

Advertising is critical for Southwest Florida small business owners looking to cash in on the $22-billion local consumers will spend at retail this year.

To successfully stay top of mind, many business owners advertise on Fort Myers radio stations. These local companies depend on radio's reliable reach, recall, and return-on-investment to convert listeners to customers.

For those local business owners who do not advertise on Fort Myers radio stations, here are five facts they need to know right now about the power of advertising on radio. 

Read More

0 Comments Click here to read/write comments

Topics Frequency, Reach, best way to advertise, small business advertising, radio advertising, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, fort myers television, fort myers tv, swfl small business

Proof: Advertising on Fort Myers Radio Creates Top Of Mind Awareness

Jun 5, 2019 7:25:00 AM / by Larry Julius

Southwest Florida consumers will spend $22.5 billion on goods and services over the next year. To claim a significant portion of those expenditures, small business owners need to be at the top of customers' minds when it comes time to buy.

Since 1940, when WFTM became the first radio station in Fort Myers, thousands of local business owners knew, intuitively, that advertising on the medium was a potent way to be remembered when a purchase was imminent. 

Now there is proof that radio advertising creates the brand awareness necessary to drive sales.

Read More

0 Comments Click here to read/write comments

Topics Should I Advertise, best way to advertise, car dealership, small business advertising, radio advertising, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, swfl small business

What Is The Fastest Path To A Consumer's Brain? Fort Myers Radio.

May 31, 2019 7:05:40 AM / by Larry Julius

Radio advertising is processed by the brain profoundly faster than visual advertising.  This is valuable news for Southwest Florida business owners who depend on radio to market their goods and services.

SWFL consumers will recognize the first few notes of Jingle Bells five times faster than they can identify a picture of Santa Claus.  That's because it takes the human brain 5/100th of a second to process sound.  On the other hand, it takes a full quarter of a second to process visual stimuli.

This difference in processing time may seem inconsequential. But, for a local small business owner who is fighting to inject their advertising message into the mind of consumers, that .20-second gap can be the difference between success and failure.

Read More

0 Comments Click here to read/write comments

Topics Frequency, Reach, best way to advertise, small business advertising, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, fort myers television, fort myers tv, swfl small business

Advertising At Night Has Big Value For SWFL Business Owners

May 28, 2019 3:00:00 PM / by Larry Julius

Is advertising on Fort Myers radio just a day job for Southwest Florida small business owners?  

Thousands of local Florida companies depend on radio advertising to market their goods and services. But most of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

During the course of last week, for instance, 807,219 adult consumers tuned-in to their favorite Fort Myers radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, or logged on to Spotify and Pandora.

But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, almost half of SWFL who listen to the radio during daylight hours, also tune in at night.

Read More

1 Comment Click here to read/write comments

Topics Reach, naples, best way to advertise, prime time, time of day, small business advertising, radio advertising, advertise in Naples, advertise in Fort Myers, advertise in SWFL, fort myers radio stations, How to Advertise on Radio, advertise in southwest florida, swfl small business

Who Still Watches TV in Southwest Florida? Small Business Owners Ask.

May 22, 2019 7:40:00 AM / by Larry Julius

Everybody in Southwest Florida used to watch TV. Commercials and all. But, as media options proliferate, viewers are fleeing. This is not good news for television advertisers.

Last week, for instance, according to Nielsen, only 79% of SWFL consumers watched broadcast television. To put this in perspective, 93% tuned-in to their favorite Fort Myers radio stations.

Compared to two years ago, according to Nielsen, the C3 rating for CBS, NBC, ABC, and Fox have plummeted by 27%, especially among 18-49 viewers.

Read More

0 Comments Click here to read/write comments

Topics naples, best way to advertise, small business advertising, radio advertising, fort myers radio, advertise in Naples, advertise in SWFL, small business owner, How to Advertise on Radio, advertise in southwest florida, fort myers television, fort myers tv

Satellite Radio: What SWFL Small Business Owners Need To Know

May 20, 2019 3:00:00 PM / by Larry Julius

In 2003, Cadillac was the first automotive brand to make satellite radio standard in all of its new vehicles. Oldsmobile would follow a year later.

Today, there are 117 million cars on the road with satellite radio installed. 

So, have Southwest Florida drivers ditched their favorite Fort Myers radio stations in favor of music from space?  No!

According to Nielsen,  satellite radio has had no effect on the number of people who tune-in to Fort Myers radio stations each week.  For that matter, Pandora and Spotify (now owned by Sirius/XM) have not affected local radio listening either.

Read More

0 Comments Click here to read/write comments

Topics Reach, pandora, small business advertising, spotifty, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, How to Advertise on Radio, satellite radio, sirius/xm, advertise in southwest florida

How To Advertise On Fort Myers Radio Stations

May 16, 2019 7:40:00 AM / by Larry Julius

Thousands of Southwest Florida small business owners depend on radio advertising to successfully market their goods and services.

Take Bob Bigelow, for instance. He and his wife Dawn opened Biggy's Place, a 164-seat Fort Myers restaurant five years ago. Their sales have grown by 600% since they started advertising on Fort Myers radio.

"Three months after we took over the restaurant, we began investing hot-and-heavy into our radio advertising," says Mr. Bigelow. "I've been involved in marketing for over 37 years, but I have never been as overwhelmed by the response to our current advertising. Almost every day a new customer will tell us they learned about us on Fort Myers radio."

Conditioned Air is a Naples-based heating, ventilation, and air conditioning company.  Theo Etzel joined the company in 1995 as President and CEO.  That was the same year the company began advertising on Fort Myers radio as part of an aggressive growth strategy.

"To accelerate our growth at the beginning, we needed a strong platform to share the company's story," recalls Mr. Etzel. "So, we invested heavily in radio advertising."  To this day, Fort Myers radio is still Conditioned Air's predominant form of advertising.

There's a right way and a wrong way for SWFL business owners to advertise on Fort Myers radio.  Fortunately, there is a free resource at AdvertiseInFortMyers.com that can help replicate the successes of Mr. Bigelow and Mr. Etzel.

Read More

0 Comments Click here to read/write comments

Topics Frequency, best way to advertise, daypart, small business advertising, radio advertising, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio

Subscribe To Advice

New call-to-action

Recent Posts

Our Social Media