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Fort Myers Radio Listeners Will Power The Post-Pandemic Recovery

Jun 10, 2020 3:49:57 PM / by Larry Julius

At the dawn of 2020, Southwest Florida small business owners were expecting the area's retail economy to expand by 4.1%. This optimism was stoked by the National Retail Federation's chief economist who said, "Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy."

By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, on April 3, the Governor of Florida locked the state down. This brought the SWFL area's $22.5 billion retail economy to a standstill.

As stores, restaurants, and offices in the Fort Myers-Naples area begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.

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Topics best way to advertise, automotive, retail, small business advertising, radio advertising, small business owner, consumer spending, small business, retail sales, retail store, retailer, corona, coronavirus, covid 19, crisis marketing, recovery, reopen

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