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Advertising On Fort Myers Radio: The 3 Frequency Myth

Aug 18, 2021 4:49:38 PM / by Larry Julius

Every week, according to Nielsen, Fort Myers radio reaches 831,247 adult consumers. This is significantly more people than are reached by local TV, cable, social media, streaming video, streaming audio, or newspapers.

Because of its humongous reach, area small business owners advertise on Fort Myers radio to successfully market the products and services they sell.

Many first-time advertisers on Fort Myers radio will ask how many times a consumer needs to hear a commercial before they become a customer.  Often the business owner is told that to be effective, a consumer needs to be exposed to a message three times before they will buy.  Unfortunately, this prescription for a three-time frequency is more myth than substance.

A study by Nielsen provides some data-based insights about effective frequency, But first, here's the origin of the mythological rule of three.

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Topics Frequency, Reach, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, effective advertising, small business, advertising reach, reach & frequency, small business marketing, advertising frequency, effective frequency

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