Advertising is critical to the success of every Southwest Florida small business owner. One of the most powerful elements of any advertising campaign is how many people it reaches.
Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.
There are many ways a local business owner can advertise. This includes traditional media like Fort Myers radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.
They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.
The charts below reveal how the different advertising options available to Fort Myers-Naples business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and purchase intent.
Reach By Age:
Reach By Income:
Reach By Education:
Reach By Employment Status:
Reach By Number Of Children At Home:
Reach By Ethnicity:
Reach By Political Party Affiliation:
Reach By Planned Household Purchases:
The demographic characteristics demonstrated above represent just a small number of the categories a business owner can consider. A reputable representative from an SWFL media organization will be able to provide access to considerably more information.
More Advertising Advice For Fort Myers Area Small Business Owners
- The Best Way To Advertise A Restaurant in Southwest Florida
- How Does Social Media Advertising Stack-Up Against SWFL Radio?
- Determine The Right Length For Your Commercials On Fort Myers Radio
- How To Target SWFL Consumers In Their Cars
- ROI: SWFL Business Owners Use Advertising To Turn Dimes Into Dollars
