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SWFL Small Business Update: Auto Parts Sales Accelerate

Sep 18, 2020 2:40:49 PM / by Larry Julius

There are more than 761,000 vehicles registered in Southwest Florida. Many need new windshield wipers, shocks, struts, brakes, air filters, ignition coils, and the hundreds of other items that fill the shelves of local auto part dealers.

Despite the pandemic induced slowdown, business at auto parts stores has grown nearly 13% since February, according to the US Census Bureau.

This explosive growth in auto parts sales directly relates to the  average age of cars on Fort Myers-Naples area roads.

"Per the latest study from IHS Markit, the current combined average age of vehicles has hit a record of 11.9 years," Rimmi Singhi wrote this week on NASDAQ.com. "The aging vehicles are a boon to auto parts, replacement, and repair companies. In a bid to ensure long-term functioning of the aging vehicle population, customers are making investments to replace faulty vehicle parts and components."

Also contributing to the rapid aging of cars on the road is the current demand for used versus new vehicles. According to the Bureau of Economic Analysis, the personal consumption expenditures (PCE) for used cars is 25% higher in August than it was during the same month last year.

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Topics auto, best way to advertise, automotive, retail, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, small business, used cars, used vehicles, retail sales, retail store, retailer, advertise on radio, small business marketing, Advertise on Fort Myers Radio, used trucks, auto parts

Estero Business Finds Strong ROI From Advertising On Fort Myers Radio

Feb 23, 2019 10:24:22 AM / by Larry Julius

Until October 2007, there was no Chevy Dealer in Estero, Florida. That was the year Patrick Denson and Charles Winston built Estero Bay Chevrolet from scratch.

"During our first full year of sales," says Mr. Denson, "we sold 600 cars, 100 more than General Motors expected from us. This year, we are on track to sell 2000 cars. Advertising on Fort Myers radio has been part of our growth since the very beginning."

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Topics auto, roi

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