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SWFL Back To School Shopping To Top $163.2M in 2023

Jul 16, 2023 4:26:16 PM / by Larry Julius

“Back-to-class shopping is one of the most important consumer shopping occasions of the year," says Matthew Shay, President and CEO of the National Retail Federation (NRF).  "Our research for 2023 shows American consumers are eager to jumpstart their back-to-school and college purchases early."

Based on per capita spending estimates from the NRF, Fort Myers area parents are expected to spend a record $163,298,350 to prepare more than 142,800 children returning to grades K-12. These expenditures will exceed 2022 back-to-school sales by 12.5%

Expenditures to equip K-12 students in the Fort Myers area will be on:

  • Clothing: $59.8 million
  • Shoes: $47.2 million
  • Supplies: $30.6 million
  • Electronics: $25.7 million

In addition to expenditures for K-12,  $369 million is expected to be spent in the Fort Myers area to prepare college students for their return to campus. This is 27% more than was spent last year. Another record.

The biggest spending categories to equip Fort Myers area college students in 2023 will include:

  • Electronics: $91.2 million
  • Dorm/Apartment Furniture: $51.5 million
  • Clothing: $49.1 million
  • Food Items: $40.9 million

In order to capture the largest portion of this record back-to-class cash, Fort Myers small business owners will need to fight to keep these dollars local. According to the NRF, a painful majority of shoppers plan to buy online and in department stores.  While only 13-15% of consumers plan to buy locally.

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Topics Reach, roi, best way to advertise, retail, back to school shopping, return on investment, retail sales, retail store, retailer, advertising reach, reach & frequency, back-to-school, education, retail spending, ad spending, advertising return on investment, advertising roi

Advertise In Fort Myers: Retailers Expect Record Father's Day Spend

Jun 3, 2023 11:56:12 AM / by Larry Julius

Father's Day, this year, is June, 18. To celebrate the dads in their lives, 839,160  Fort Myers area consumers are expected to spend a record $110.8 million. According to a per capita forecast by the National Retail Federation (NRF), 2023 spending will be 14.5% more than last year.

“Father’s Day remains a momentous occasion for Americans to honor the important men in their lives,” NRF President and CEO Matthew Shay said. “Consumers plan to celebrate the holiday in a big way this year, and retailers are ready to help make it special.”

The record highs for both collective and average spending are primarily driven by an increase in the percentage of consumers purchasing clothing, electronics, personal care and special outings and the amount they are spending on these categories.

Overall  80% of all Father's Day spending will be concentrated into four gift categories:

  • Special Outing: $37.7 million
  • Clothing: $16.9 million
  • Gift Cards: $13.5 million
  • Electronics:  $12.5 million
  • Personal Care: $8.2 million

The remainder of the retail dollars Fort Myers consumers spend will be for tools/appliances, sporting goods, greeting cards, and books/CDs.

The challenge for Fort Myers area retailers, however, is keeping a significant share of these Father's Day dollars in local cash registers and out of the coffers of online sellers and department stores. Right now, according to the NRF, those two retail channels will gobble up almost 81% of all spending.

To earn a larger share of Father’s Day spending, local small business owners will need to advertise to convince Fort Myers consumers of the benefits of buying from local retailers.  By almost every marketing metric, the best way to advertise is on Fort Myers radio.

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Topics roi, best way to advertise, retail, return on investment, holiday shopping, retail sales, retail store, retailer, holiday advertising, retail spending, advertising return on investment, advertising roi, father, father's day

Advertising In Southwest Florida: Mother's Day Spending To Set Record

Apr 30, 2023 10:45:36 AM / by Larry Julius

Mother's Day is On May 14th this year. According to per capita data from The National Retail Federation, 839,160 adult consumers in the Fort Myers area plan to celebrate the occasion.

Between now and that special Sunday in May, the NRF expects a record $172.8 million to be spent in Fort Myers to honor all the different moms in consumers' lives. Of those celebrating Mother’s Day, most (57%) are purchasing gifts for a mother or stepmother, followed by a wife (23%) or daughter (12%).

Comparatively speaking, Southwest Florida consumers will spend 12.6% more to celebrate Monther's Day this year than they did in 2022, which was also a record year.

“Mother’s Day provides Americans with an opportunity to honor important women in their lives,” NRF President and CEO Matthew Shay said. “As people make plans to celebrate this year, retailers are prepared to help shoppers find gifts of appreciation and admiration for those they want to recognize on this special day.”

Almost half of all Mother's Day spending in the Fort Myers area will fall into three categories:

  1. Jewelry: $37,749,929
  2. Special Outing: $27,102,513
  3. Electronics: $19,358,938

The other half of Mother's Day spending includes purchases of gift cards, clothing, flowers, personal services, housewares, books, and greeting cards.

The challenge for SWFL retailers, however, is keeping a significant share of these Mother's Day dollars in local cash registers and out of the coffers of online sellers and department stores. Right now, according to the NRF, those two retail channels will gobble up almost 68% of all spending.

To earn a larger share of Mother's Day spending, local small business owners will need to advertise to convince Fort Myers consumers of the benefits of buying from local companies.  By almost every marketing metric, the best way to advertise is on Fort Myers radio.

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Topics Reach, roi, retail, radio advertising, advertise to mothers, return on investment, mother's day, retail sales, retail store, retailer, advertising reach, reach & frequency, Advertise on Fort Myers Radio, retail spending, advertising return on investment, advertising roi

Advertise In Fort Myers: Retail Sales To Exceed $24.8 Billion in 2023

Apr 10, 2023 4:45:26 PM / by Larry Julius

Despite high-interest rates, inflation, and recession fears, Fort Myers area consumers are expected to spend between $24,8 and $25.3 billion dollars at retail in 2023, according to recent per capita forecasts based on a survey by the National Retail Federation. This will be a 4-6% increase over 2022.

“In just the last three years, the retail industry has experienced growth that would normally take almost a decade by pre-pandemic standards,” NRF President and CEO Matthew Shay said. “While we expect growth to moderate in the year ahead, it will remain positive as retail sales stabilize to more historical levels."

The challenge for Fort Myers area retailers, however, is keeping a significant share of these dollars in local cash registers. According to the NRF, the amount of money spent online and non-store options will increase by 10-12%. This is nearly twice the growth rate of all 2023 retail dollars and translates to more than a $2.5 billion dollar outflow.

To keep the expected deluge of new retail dollars local, area small business owners will need to advertise to convince Fort Myers consumers of all the benefits of buying from local companies.  By almost every marketing metric, the best way to advertise is on Fort Myers radio.

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Topics Reach, roi, best way to advertise, retail, return on investment, retail sales, retail store, retailer, advertising reach, reach & frequency, retail spending, advertising return on investment, advertising roi

SWFL Small Business Owners Expect Record Easter Spending

Mar 28, 2023 11:29:11 AM / by Larry Julius

More than 809,000 Fort Myers area consumers are expected to celebrate Easter in 2023, according to per capita forecasts from The National Retail Federation. In all, the NRF predicts $116 million will be spent this year.

Not only will spending on Easter in Fort Myers top last year's take by 16%, but it will also blow past the spending record of $105 million set in 2021.

“Easter endures as an important holiday for many Americans, signifying new beginnings and a time of celebration with friends and family,” NRF President and CEO Matthew Shay said. “As consumers plan to mark the occasion through a variety of traditions, retailers are dedicated to making this year a memorable holiday.”

According to the NRF forecasts, here's how Fort Myers consumers are expected to spend their Easter Holiday cash:

  • Food: $35.3 million
  • Clothing: $19.3 million
  • Candy: $18.3 million
  • Gifts: $15.9 million
  • Flowers: $8.7 million
  • Decorations: $8.4 million
  • Greeting Cards: $4.8 million
  • Other: $4.3 million

There is one obstacle, however, between small business owners and this gargantuan pool of Easter cash.

According to the NRF, the vast majority of Easter shopping will be spent at discount stores, box stores, and online. Only 22% of spending will occur at local small businesses.

 

To Keep more of this cash in the Fort Myers area, retailers will need to advertise to convince consumers of the values and benefits of buying from local small business owners.  According to most marketing metrics, the best way to advertise in Fort Myers is on local radio.

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Topics roi, retail, small business advertising, small business owner, swfl small business, southwest florida small business, return on investment, holiday shopping, small business, retail sales, retail store, retailer, small business marketing, holiday advertising, retail spending, advertising return on investment, advertising roi

Best Way To Advertise In SWFL: Furniture & Mattresses

Feb 23, 2023 3:00:00 PM / by Larry Julius

Over the next 12 months, according to Nielsen, 123,881 Fort Myers area households plan to buy furniture and mattresses. Based on a per capita forecast from Furniture Today, these expenditures will total $488.4 million during 2023, an $8.9 million dollar increase over 2022.

Although the forecast growth of furniture and bedding sales is expected to moderate a bit versus 2021, what retailer would not want to grab a share of the multi-million dollar category growth this year?

To capture a bigger share of the increased spending on chairs, couches, beds, tables, and mattresses will require local stores to invest in marketing. And according to most key metrics, the best way to reach local furniture buyers is with advertising on Fort Myers radio.

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Topics roi, retail, radio advertising, return on investment, furniture, retail sales, retail store, retailer, mattress, retail spending, advertising return on investment, advertising roi

Valentine's Spending In SWFL Expected To Grow 8.4% in 2023

Jan 26, 2023 1:46:10 PM / by Larry Julius

Southwest Florida business owners should brace for a sweet Valentine's Day in 2023.

Based on per capita spending forecasts from the National Retail Federation (NRF), Fort Myers area consumers are expected to spend $100.2 million on their Valentines this year, 8.4% more than they did in 2022.

Overall, says the NRF, 52% of consumers plan to celebrate Valentine's day this year. On average, each celebrant will spend $192.80 on holiday gifts and outings. This is $17 more than last year.  Here is the most interesting part, though.

"While spending on significant others and family members is in line with last year, many consumers are looking to show appreciation for the other meaningful relationships in their lives," says the NRF. "Of the $17 increase in per-person spending, $14 comes from gifts for pets, friends, and co-workers, along with classmates or teachers."

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Topics Reach, roi, retail, radio advertising, return on investment, valentine's day, retail sales, retail store, retailer, advertising reach, reach & frequency, retail spending, advertising return on investment, advertising roi

Surprise? Fort Myers Radio Is Still #1 Way To Reach Local Consumers

Nov 30, 2022 4:09:48 PM / by Larry Julius

Southwest Florida area business owners have an abundance of options for marketing their goods and services to local consumers. New research from Nielsen, however, indicates that advertising on Fort Myers radio is still the best way to reach local shoppers.

Every week, according to Nielsen, Fort Myers radio reaches 877,056 adults. This is significantly more than are reached by social media, local TV stations and cable systems, newspapers, streaming video and audio, and podcasts.

In addition to listening to their favorite Fort Myers radio stations over the air, Nielsen reports that 223,251 adults also listen to local stations online every month.

As a matter of fact, according to a study conducted by Edison Research during the third quarter of 2022, among Adults 25-54, 17% of all time spent listening to local AM/FM stations occurs online. This share of online listening has nearly doubled since 2016.

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Topics Reach, roi, fort myers radio, advertise in Fort Myers, advertise in SWFL, fort myers radio stations, advertise in southwest florida, return on investment, advertising reach, reach & frequency, Advertise on Fort Myers Radio, advertising return on investment, advertising roi

Holiday Spending In Southwest Florida Will Top $3.6 Billion In 2022

Nov 11, 2022 4:37:42 PM / by Larry Julius

Economic concerns among Fort Myers area consumers are not expected to subdue holiday shopping in in 2022.  Based on forecasts from The National Retail Federation, local shoppers are projected to spend at least $3.6 billion this year. This would be 6% more than was spent in 2021.

“While consumers are feeling the pressure of inflation and higher prices, and while there is continued stratification with consumer spending and behavior among households at different income levels, consumers remain resilient and continue to engage in commerce,” NRF President and CEO Matthew Shay said. “In the face of these challenges, many households will supplement spending with savings and credit to provide a cushion and result in a positive holiday season.”

The biggest challenge facing Fort Myers business owners is keeping holiday spending local. NRF expects 10-12% of purchases to happen online from retailers like Amazon and Walmart.

To lay claim to this expanding pool of holiday spending,  and keep business local, small business owners will need advertising. By, most marketing metrics, the best way to advertise is on Fort Myers radio.

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Topics Reach, roi, radio advertising, return on investment, christmas shopping, holiday shopping, consumer spending, advertising reach, reach & frequency, holiday advertising, advertising return on investment, advertising roi

Best Way To Advertise In Fort Myers: AM/FM Radio Still Rules

Aug 30, 2022 3:18:39 PM / by Larry Julius

Southwest Florida small business owners have an abundance of options for advertising their goods and services. Choices include local TV, local cable, social media, streaming video, streaming audio, podcasts, and newspapers.

The best way to advertise in SWFL, however, is local radio.

Every week, according to Neilsen, 862,932 adults tune-in to their favorite Fort Myers radio stations. This is significantly more than any other advertising medium.

In addition to the adults who listen to Fort Myers radio over-the-air, an incremental 16,200 adults connect to their favorite stations online as well using their phones, computers, and tablets. In all, according to Nielsen, 27.9% of all Fort Myers radio listeners listen both online and offline.

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Topics roi, best way to advertise, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, return on investment, small business, small business marketing, advertising return on investment, advertising roi

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