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Consumers Stick With Fort Myers Radio Despite Pandemic

Mar 30, 2021 3:59:47 PM / by Larry Julius

In 1939, when WFTM-AM became the first radio station in Southwest Florida, many believed the medium was a fad.  Two years before, a hit song by George Gershwin, Our Love Is Here To Stay, considered radio to be a "passing fancy and in time may go".

Fort Myers radio, however, has survived the advent of talking-movies, television, eight tracks, and cassettes in stereo.  More recently, radio has withstood a tsunami of digital options including, YouTube, SiriusXM, Pandora, and Spotify.

As the Coronavirus pandemic rolls over into a second year, Fort Myers radio has hung tough and not ceded its ground despite listener's shifting lifestyles.  This is crucial news for local small business owners who depend on local stations to market their goods and services.

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Topics Reach, roi, best way to advertise, return on investment, in-car listening, corona, coronavirus, covid 19, advertising reach, reach & frequency, in-car audio, pandemic, listening location, time spent listening, radio listening, work from home, commuting

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