Southwest Florida consumers are expected to buy $22.5 billion worth of local goods and services over the next 12 months. To claim the largest share of those dollars requires small business owners to advertise.
“Think you have a great product?” asks the Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.” The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."
"But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Fort Myers radio."
For budget-conscious small business owners, there are three tactics that can be employed to make sure every advertising dollar spent on Fort Myers radio stations works as hard as possible.