Advertise In Fort Myers Advertise In Fayetteville

How To Buy Advertising On Fort Myers Radio On A Budget

Nov 26, 2019 8:59:56 AM / by Larry Julius

Over the next 12 months, Southwest Florida consumers are expected to spend $22.7 billion at retail.  To capture a larger share of this cash,  local small business owners should consider advertising.

The US Small Business Administration recommends that every SWFL small business advertise consistently.  “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Local business owners have depended on Fort Myers radio advertising to market their goods and services since 1940. That's when William E. Benns put the first Fort Myers station, WFTM, on the air.

Today, Fort Myers radio, by any key advertising metric, is still the best way for business owners to reach local consumers.

Read More

0 Comments Click here to read/write comments

Topics Reach, coop, best way to advertise, time of day, radio advertising, advertise in Fort Myers, commercial length, small business, advertise on a budget, cooperative advertising

Make Dollars Work Harder When Buying Advertising On Fort Myers Radio

Jul 8, 2019 7:03:00 AM / by Larry Julius

Southwest Florida consumers are expected to buy $22.5 billion worth of local goods and services over the next 12 months. To claim the largest share of those dollars requires small business owners to advertise.

“Think you have a great product?” asks the Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

According to the eBook Seven Steps for Success, "There are many ways for small business owners to advertise. Options include local newspapers, local magazines, local television, and online."

"But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Fort Myers radio."

For budget-conscious small business owners, there are three tactics that can be employed to make sure every advertising dollar spent on Fort Myers radio stations works as hard as possible.

Read More

0 Comments Click here to read/write comments

Topics coop, best way to advertise, daypart, small business advertising, radio advertising, fort myers radio, advertise in Naples, advertise in Fort Myers, advertise in SWFL, How to Advertise on Radio, advertise in southwest florida, swfl small business, radio commercials, budget, cost of advetising, southwest florida small business

Free Local Advertising On Fort Myers Radio

Feb 25, 2019 6:16:42 AM / by Larry Julius

It is not a gimmick. Many Southwest Florida business owners qualify for free local advertising on Fort Myers radio. They pay nothing out-of-pocket.  Zero. Zilch. Zip. Bupkis. Free.

Henry Ford understood that the continual investment in advertising was necessary for a business to be successful. “Stopping advertising to save money," he said, "is like stopping your watch to save time.”

Sometimes, though, when daily expenses challenge their cash flow, Southwest Florida small business owners must prioritize spending. Many times, unfortunately, Mr. Ford’s advice is ignored and buying commercials on Fort Myers radio will move down the list behind making payroll, maintaining delivery vehicles, and replenishing stock. A lot of times advertising doesn’t make a list at all.

Some local business owners have discovered that their radio advertising doesn’t have to be sacrificed at all when belts need to be tightened. It turns out, there’s a deep pool of “free money” that can be dipped into for the singular purpose of advertising. These funds are called cooperative funds, or co-op for short.

Read More

2 Comments Click here to read/write comments

Topics coop, free

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media