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Marketing To SWFL Pet Owners: A Guide For Small Business Owners

Oct 22, 2019 8:17:00 AM / by Larry Julius

Southwest Florida small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $268,247,000 this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how spending on furry companions breaks down:

  • Food: $109,981,000
  • Supplies/OTC Medicine: $59,014,000
  • Vet Care: $67,061,000
  • Live Pet Purchases: $8.047,000
  • Other Services: $24,142,000

The biggest month for sales of pet-related products and services in SWFL is, by far, December. That is when 10.5% of all annual spending happens in this category.

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Topics best way to advertise, retail, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, consumer spending, pet marketing, pet owners

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