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Advertising In Fort Myers: What's The Best Way To Reach Pet Owners?

May 13, 2021 8:49:49 AM / by Larry Julius

A surge in pet adoptions and sales during the pandemic has increased the number of pet owners in the Fort Myers-Naples-Cape Coral area to 461,323, according to Nielsen.

As a result, the amount of money that will be spent in Southwest Florida during 2021 on domestic dogs, cats, birds, ferrets, and other cuddly creatures will achieve a record-high $412 million. These figures are based on recent forecasts from The American Pet Products Association (APPA),

“We have reached a critical milestone in 2020, generating $103.6 billion in sales [in the U.S.],” said Steve King, President, and CEO of APPA. “We are bullish for the coming year, projecting growth of 5.8% - well above the historical average of 3 to 4%."

SWFL pet owners will be spending in four ways:

  1. Food & Treats which includes everything from canned and bagged food to biscuits and chewies.
  2. Veterinary Care and Product Sales which includes routine veterinary care, surgical procedures, and sales of pharmaceuticals and other products through veterinary clinics
  3. Supplies, Live Animals, and Over-The-Counter Medications which, in addition to dogs and cats. includes fish, birds, small animals, and reptiles. This also includes cages, food and water bowls, as well as leashes and collars.  OTC includes medications for allergy relief, gastric distress, and oral hygiene.
  4. Other includes services such as boarding, grooming, and pet sitting.

To capture a significant share of the local pet economy, local business owners who provide these four types of goods and services will need to advertise.  By almost any marketing metric, the best way to reach pet owners is by advertising on Fort Myers radio.

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Topics Reach, roi, best way to advertise, retail, millennials, radio advertising, return on investment, pet owners, retail sales, retail store, retailer, advertising reach, reach & frequency, retail spending, dog owners, cat owners

Marketing To SWFL Pet Owners: A Guide For Small Business Owners

Oct 22, 2019 8:17:00 AM / by Larry Julius

Southwest Florida small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $268,247,000 this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how spending on furry companions breaks down:

  • Food: $109,981,000
  • Supplies/OTC Medicine: $59,014,000
  • Vet Care: $67,061,000
  • Live Pet Purchases: $8.047,000
  • Other Services: $24,142,000

The biggest month for sales of pet-related products and services in SWFL is, by far, December. That is when 10.5% of all annual spending happens in this category.

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Topics best way to advertise, retail, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, consumer spending, pet marketing, pet owners

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