During June, 730,700 Southwest Florida adult radio-listeners spent two hours per day listening to their favorite Fort Myers stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains little changed compared to a year ago.
Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.
In June of 2019, according to Nielsen, 33.3% of radio listening occurred at home. During July of this year, in-home listening jumped to 38.6%. Despite the reduction in out-of-home activities, though, consumers still spent nearly the same amount of time listening to Fort Myers radio.