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Advertising In Fort Myers: What's The Best Way To Reach Pet Owners?

May 13, 2021 8:49:49 AM / by Larry Julius

A surge in pet adoptions and sales during the pandemic has increased the number of pet owners in the Fort Myers-Naples-Cape Coral area to 461,323, according to Nielsen.

As a result, the amount of money that will be spent in Southwest Florida during 2021 on domestic dogs, cats, birds, ferrets, and other cuddly creatures will achieve a record-high $412 million. These figures are based on recent forecasts from The American Pet Products Association (APPA),

“We have reached a critical milestone in 2020, generating $103.6 billion in sales [in the U.S.],” said Steve King, President, and CEO of APPA. “We are bullish for the coming year, projecting growth of 5.8% - well above the historical average of 3 to 4%."

SWFL pet owners will be spending in four ways:

  1. Food & Treats which includes everything from canned and bagged food to biscuits and chewies.
  2. Veterinary Care and Product Sales which includes routine veterinary care, surgical procedures, and sales of pharmaceuticals and other products through veterinary clinics
  3. Supplies, Live Animals, and Over-The-Counter Medications which, in addition to dogs and cats. includes fish, birds, small animals, and reptiles. This also includes cages, food and water bowls, as well as leashes and collars.  OTC includes medications for allergy relief, gastric distress, and oral hygiene.
  4. Other includes services such as boarding, grooming, and pet sitting.

To capture a significant share of the local pet economy, local business owners who provide these four types of goods and services will need to advertise.  By almost any marketing metric, the best way to reach pet owners is by advertising on Fort Myers radio.

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Topics Reach, roi, best way to advertise, retail, millennials, radio advertising, return on investment, pet owners, retail sales, retail store, retailer, advertising reach, reach & frequency, retail spending, dog owners, cat owners

Wow!! Southwest Florida Millennials Turn 40 This Year

Apr 29, 2021 4:40:37 PM / by Larry Julius

There are 171,080 millennials in the Fort Myers-Naples area.  The oldest of them turn 40 this year. According to The Pew Research Center, millennials comprise the generation of Americans born between 1981 and 1996.

As a consumer group, millennials account for an outsized percentage of retail spending. This generation represents 17.7% of the Fort Myers area population but almost one-third of metro-area sales. 

All in, Southwest Florida millennials are expected to ring up more than $7.9 billion in purchases during 2021.  You name it, millennials are planning to buy it.

According to Nielsen, over the next 12 months, Fort Myers-Naples millennials will show up in huge numbers at auto dealerships, furniture stores, mattress stores, appliance stores, home improvement stores, and scores of other area retailers and service providers.

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Topics Reach, roi, best way to advertise, retail, millennials, small business advertising, small business owner, swfl small business, southwest florida small business, return on investment, small business, millennial parents, retail sales, retail store, retailer, advertising reach, reach & frequency, small business marketing, retail spending

Why Audio Advertising In Southwest Florida Drives Purchase Decisions

Apr 8, 2021 1:53:14 PM / by Larry Julius

Fort Myers consumers are expected to spend nearly 7% more at retail in 2021 than in 2020. This forecast is based on recently released data from the National Retail Federation.

To lay claim to a significant share of growing consumer spending, Southwest Florida retailers will need to advertise.

“Think you have a great product?” asks the US Small Administration. “Unfortunately, no one’s going to know about it unless you advertise.”   

“Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Scientifically speaking, the fastest way a marketing message can reach the areas of a Fort Myers consumer's brain responsible for purchase decisions is through the ear.  That's why audio advertising can be far more potent than visual messaging.

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Topics pandora, best way to advertise, retail, small business advertising, streaming audio, small business owner, swfl small business, southwest florida small business, small business, spotify, siri, retail sales, retail store, retailer, small business marketing, podcasts, retail spending

Grab A Larger Share Of SWFL's Accelerating Retail Spending

Mar 4, 2021 2:24:02 PM / by Larry Julius

Southwest Florida consumers are expected to spend upward of $16.3-billion at retail in 2021. This would be, at minimum, a 6.5% jump over 2020. The forecast is based on newly released estimates by the National Retail Federation.

“Despite the continuing health and economic challenges COVID-19 presents, we are very optimistic that healthy consumer fundamentals, pent-up demand and widespread distribution of the vaccine will generate increased economic growth, retail sales and consumer spending,” NRF President and CEO Matthew Shay said.

“From the outset of the pandemic, retailers have gone above and beyond even the most conservative safety guidelines to protect and serve their associates and consumers alike."

To capture the largest possible share of spending growth, local retailers will need to advertise. By the most crucial marketing metrics, the best best way to reach consumers is by advertising on Fort Myers radio.

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Topics web traffic, retail, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, consumer spending, small business, retail sales, retail store, retailer, website visitors, small business marketing, online shopping, retail spending

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