If you were one of the 807,219 consumers who tuned-in to a Fort Myers radio station last week, then chances are you heard at least one commercial from GEICO, Progressive, or Liberty Mutual. That's because insurance is big business in Southwest Florida.

Each year, SWFL consumers spend $1.5 billion to insure their homes and cars. That's almost $1500 for every area adult.

There is good news and bad news for the 1900 local insurance agents who are competing to earn a substantial share of the home and auto premiums consumers are paying.

According to Nielsen, 114,000 policyholders in SWFL are planning to switch insurance providers during the next 12 months.