When an Southwest Florida small business owner advertises on a local radio station, the first words determine if consumers will pay attention. The article "Be Heard: The #1 Job of Commercials on Fort Myers Radio" discusses this topic in-depth.
When it comes time to buy, however, getting in the final word can be equally important. Advertising on Fort Myers radio is often the last voice an SWFL customer hears before making a purchase in-store or online.
Being the last voice serves as a potent reminder to consumers that a business or product exists. Especially since our brains make things very easy to forget. Science says it's so.