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SWFL Retail: Small Business Owners Can Scare-Up Halloween Sales

Sep 23, 2019 8:04:00 AM / by Larry Julius

Based on information from the National Retail Foundation, Southwest Florida  consumers will be spending $34 million on Halloween this year. 

Typically, 80% of all Halloween shopping, according to the NRF, will occur between now and October 16.  The remaining dollars will be spent in the last 14 days leading up to the holiday.

Nearly 53% of consumers in the Fort Myers-Naples are expected to participate in Halloween this year, each spending, on average, about $86.  This money will go towards the purchase of candy, decorations, costumes, pumpkins, and greeting cards.

Almost every type of small business in SWFL enjoys a taste of this spending. This includes hardware stores, convenience stores, craft stores, fabric stores, thrift stores, florists, card stores, consignment shops, haunted houses, home decor store, bakeries, and, of course, candy stores.

To claim a significant share of this Halloween cash will require local small business owners to advertise.  The key to successful advertising is reaching as many Halloween shoppers as possible over the next four weeks.

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Topics best way to advertise, retail, store traffic, advertise in Fort Myers, small business owner, fort myers radio stations, advertise in southwest florida, southwest florida small business, halloween

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