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How To Advertise Insurance Products To Fort Myers Consumers

Jan 26, 2020 7:05:18 AM / by Larry Julius

If you were one of the 807,219 consumers who tuned-in to a Fort Myers radio station last week, then chances are you heard at least one commercial from GEICO, Progressive, or Liberty Mutual. That's because insurance is big business in Southwest Florida.

Each year, SWFL consumers spend $1.5 billion to insure their homes and cars. That's almost $1500 for every area adult.

There is good news and bad news for the 1900 local insurance agents who are competing to earn a substantial share of the home and auto premiums consumers are paying.

According to Nielsen, 114,000 policyholders in SWFL are planning to switch insurance providers during the next 12 months.

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Topics best way to advertise, radio advertising, small business owner, small business, insurance agent, home buyers, home insurance, insurance, car insurance, homeowners, car buyers

Advertising in Fort Myers: Reaching Savers And Investors

Dec 13, 2019 4:26:57 PM / by Larry Julius

When Southwest Florida consumers make their New Year's resolutions, many will have money on their minds.

A new study by Fidelity Investments finds that 67% of adults are considering a financial resolution for 2020. This is 10% more than last year.

The top financial resolution, among those considering one is, 'saving more'. The study found that, when asked to choose, a vast majority of consumers would rather save $5000 than lose five pounds.

This fervor for finance is excellent news for SWFL small business owners who cater to savers and investors. This includes financial advisors, insurance agents, bankers, accountants, and mortgage brokers.

To compete for a fair share of these resolution dollars requires business owners to advertise. By any metric, the best way to reach potential savers and investors is on Fort Myers radio.

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Topics radio advertising, small business owner, online advertising, social media advertising, facebook, consumer spending, television advertising, small business, financial services, insurance agent, financial planner, banking, accountant

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