Advertise In Fort Myers Advertise In Fayetteville

What Marketers Need To Know About Advertising on Fort Myers Radio

Apr 23, 2023 12:14:04 PM / by Larry Julius

According to Nielsen, 877,056 adults tune in to their favorite Fort Myers radio stations every week. This is significantly more consumers than are reached by all other advertising-supported media, including local TV, local cable, streaming video, social media, online audio, and local newspapers.

Fort Myers radio's unchallenged reach is why many local business owners depend on the medium to capture the largest possible share of the $24.8 billion dollars consumers are expected to spend at retail this year.

Other Southwest Florida small business owners, however, may be surprised to learn that by most marketing metrics, radio remains the best way to advertise in Fort Myers.

Here are four more facts about AM/FM radio that may surprise many local marketers.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, streaming audio, radio advertising, How to Advertise on Radio, fort myers television, in-car listening, television advertising, television, in-car audio, local television, how to advertise, am/fm radio

Advertising In Fort Myers: Radio Ratings Exceed TV For First Time

Mar 21, 2023 9:15:49 AM / by Larry Julius

Every week, according to Nielsen, Fort Myers radio reaches 877,056 adults. This is more consumers than use any other medium, including local TV, local cable, streaming video, social media, online audio, and newspapers.

Reach, though, is only one component used to calculate ratings.  The other metric that contributes to the rating formula is the time spent using each medium. So, although for the past 10 years, AM/FM radio's reach has been significantly higher than the reach of local TV, consumers spent considerably more time watching TV. As a result of the math, TV has enjoyed higher ratings than radio.

For the first time, however, AM/FM radio ratings have exceeded local TV ratings by three percent among the key advertising demographic of 18-49-year-olds, according to Nielsen's Total Audience Data for the third quarter of 2023.

In the Fort Myers area, there are 380,049 18-49-year-olds, the majority of whom are millennials, a generation that now accounts for nearly one-third of all retail spending.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, millennials, radio advertising, fort myers television, fort myers tv, television advertising, millennial parents, television, cable tv, satellite tv, Advertise on Fort Myers Radio, streaming video, local television, streaming TV, streaming media, am/fm radio

TV Advertising In SWFL: Local Stations and Cable Losing Ground

Dec 20, 2022 8:54:28 AM / by Larry Julius

The combined weekly reach of broadcast television stations in Southwest Florida has slipped to 76.1% of all adults, according to Nielsen. These stations include WINK, WBBH, WZVN, WGCU, and WFTX.  

The combined Fort Myers TV area audience now is only a fraction ahead of cable programming at 75.6% and streaming platforms at 64.8%. To put this virtual dead heat into perspective, none of the three video media is a match for Fort Myers radio which reaches more than 88% of local adults every week.

But although the reach of broadcast TV, cable, and streaming are neck-and-neck, the share of time consumers spend with each of these media is dramatically different.

Read More

0 Comments Click here to read/write comments

Topics fort myers television, fort myers tv, television advertising, television, cable tv, pay-TV, CTV, OTT, streaming video, avod, svod, local television, streaming TV, streaming media

Political Advertising In Southwest Florida: Campaigns Go Over The Top

Aug 22, 2022 7:05:00 AM / by Larry Julius

According to Nielsen research, 690,000 people in the Fort Myers area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.

AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.

Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.

Nielsen reports that since 2017, the reach of broadcast TV stations like WINK, WBBH, WZVN, WGCU, and WFTX has decayed by 10%.

Read More

0 Comments Click here to read/write comments

Topics fort myers television, online advertising, digital advertising, political advertising, television advertising, television, political rates, political rate card, CTV, OTT, streaming video, avod, svod, local television, streaming TV, streaming media, internet advertising

Advertising On Fort Myers TV: Where Have The Viewers Gone?

Jun 13, 2022 3:53:31 PM / by Larry Julius

During the past seven days. according to Nielsen, only 74.4% of local consumers tuned in to Fort Myers television stations like WINK, WBBH, WZVN, WGCU, and WFTX.  TV's diminishing reach among adults 18 and older has been eclipsed by the audience size for social media, cable, and Fort Myers radio. Furthermore, streaming video services such as Netflix, Hulu, Prime, and Disney+ are quickly reaching parity with over-the-air options.

The erosion of local TV station audiences is stunning when comparing prime-time ratings from the past.  In 1980, the highest-ranked TV show was Cheers with a 21.3 rating. The 30th-ranked show was The Wonder Years with a 14.2 rating.

Twenty years later, Survivor was the number one show with a 17.4 rating and Family Law was the 30th ranked show with an 8.8 rating.

Finally, in 2019, Sunday Night Football was the number one ranked show with a 10.9 rating. Survivor tied with Dancing With The Stars in 30th place with a 5.5 rating.

It is stunning to think that the number one TV show in 2019 had a 24% lower rating than the 30th-ranked show in 1980.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, small business advertising, small business owner, fort myers television, fort myers tv, swfl small business, southwest florida small business, television advertising, small business, television, cable tv, pay-TV, direcTV, small business marketing, satellite tv, CTV, OTT, avod, svod, local television, streaming TV

Television Advertising In Fort Myers: What Are Consumers Watching?

May 11, 2022 2:54:16 PM / by Larry Julius

Every week, 950,856 million Southwest Florida consumers watch something on TV.

Not too many years ago, when a Fort Myers consumer sat down to watch TV, the program options were limited to what was on WINK, WBBH, WZVN, WGCU, WFTX, or, maybe, what was on a handful of cable channels.  That was then. This is now.

Today, according to Nielsen, each time a TV is turned on in a Fort Myers living room, the viewer has more than 817,000 options not only from broadcast stations and cable systems, but also from streaming video platforms like Netflix, Hulu, Disney+, Peacock, YouTube, Amazon, Tubi, Crackle, and FreeVee.

Of course, Fort Myers consumers don't even need to sit down in front of their big-screen LCD, anymore. Most of the 817,000 available programs can also be viewed on their computers, tablets, gaming devices, and smartphones. But as far as viewers are concerned, though, it's all just television.

Read More

0 Comments Click here to read/write comments

Topics fort myers television, fort myers tv, television advertising, television, cable tv, pay-TV, direcTV, satellite tv, CTV, streaming video, avod, local television, streaming TV, streaming media

Advertising In Fort Myers: Don't Say 'March Madness'

Feb 21, 2022 4:05:45 PM / by Larry Julius

Right now, at least one of the 32,556 businesses located in the Southwest Florida area is thinking about using the phrase 'March Madness' as part of upcoming advertising and marketing plans. Why not? It's a great use of alliteration. It's a familiar term. And, it's that time of year.

A furniture store in Naples might think it would be clever to use 'March Madness' in its commercials on Fort Myers radio to promote a big spring sale. A non-profit in Cape Coral feels it would be a good way to describe its charity fun run on social media and online advertising. A sports bar in Bonita Springs believes it would be a no-brainer to use the term in streaming video and audio ads to bring in scores of basketball fans.

It is, indeed,  tempting for a Fort Myers small business owner to use this term for advertising or marketing purposes. But,  to avoid a costly legal battle, the use of this trademarked phrase should be a non-starter. Here's why.

Read More

0 Comments Click here to read/write comments

Topics streaming audio, radio advertising, online advertising, digital advertising, social media advertising, television advertising, streaming video, streaming TV, streaming media, internet advertising, search engine marketing, sem, trademark, copyright, display advertising, intellectual property

How Much Time Do Ft. Myers Area Consumers Spend Watching Streaming TV?

Feb 17, 2022 9:57:50 AM / by Larry Julius

Every week, 611,000 Southwest Florida adults watch video programs delivered via the internet. This content goes by several interchangeable names, including OTT (Over-The-Top Television), CTV (Connected TV), and Streaming Video. For this article, we will refer to this type of content as Streaming TV.

Unlike traditional TV, cable, and satellite where the viewer needs to be in a fixed location, Fort Myers area consumers can access streaming TV anywhere using an internet-connected device. These include SmartTVs, Firesticks, Roku, smartphones, computers, laptops, tablets, and gaming consoles.

In all, according to Nielsen, 95.7% of SWFL households have one or more devices capable of connecting to streaming TV. Although this medium is still new, streaming TV now rivals legacy media in its ability to reach local consumers.

Every week, Fort Myers consumers are spending more-and-more time engaged with streaming TV.

Read More

0 Comments Click here to read/write comments

Topics fort myers television, online advertising, digital advertising, television advertising, CTV, OTT, streaming video, avod, svod, advertising options, streaming TV, streaming media, internet advertising

Best Way To Reach Likely Voters in 2022: Advertise On Fort Myers Radio

Feb 11, 2022 6:19:02 PM / by Larry Julius

No matter which Fort Myers television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on WINK, WBBH, WZVN, WGCU, or WFTXthe most effective way to reach likely voters in the Fort Myers area? Or is advertising on cable channels provided by Xfinity, DISH, and DirecTV the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Fort Myers radio.

Every week, 548,000 likely voters will listen to Fort Myers radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, radio advertising, fort myers television, political advertising, voters, television advertising, cable tv, political rates, likely voters, political rate card, registered voters, local television, democratic voters, republican voters, independent voters

Advertise In Southwest Florida: Who's Watching The Local TV Stations?

Dec 22, 2021 11:22:12 AM / by Larry Julius

It wasn't too long ago when advertising on Fort Myers television stations was considered the gold standard for marketing by local business owners. But over the past few years, the number of viewers reached by WINK, WBBH, WZVN, WGCU, and WFTX has plummeted. In all only 77% of adult consumers now tune-in to at least one of these channels during the week, according to Nielsen.

The consumption of video content isn't diminishing among Southwest Florida consumers. What has changed, though, is how they are watching it.

In November, according to Nielsen, the share of time watching broadcast television has fallen behind other video options including cable programing and internet-delivered choices such as Netflix, Hulu, Disney+, and hundreds of other streaming networks.

Read More

0 Comments Click here to read/write comments

Topics fort myers television, fort myers tv, television advertising, television, cable tv, pay-TV, direcTV, satellite tv, CTV, OTT, streaming video, avod, svod, local television, streaming TV, streaming media

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media