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Best Way To Reach Likely Voters in 2022: Advertise On Fort Myers Radio

Feb 11, 2022 6:19:02 PM / by Larry Julius

No matter which Fort Myers television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on WINK, WBBH, WZVN, WGCU, or WFTXthe most effective way to reach likely voters in the Fort Myers area? Or is advertising on cable channels provided by Xfinity, DISH, and DirecTV the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Fort Myers radio.

Every week, 548,000 likely voters will listen to Fort Myers radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

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Topics best way to advertise, radio advertising, fort myers television, political advertising, voters, television advertising, cable tv, political rates, likely voters, political rate card, registered voters, local television, democratic voters, republican voters, independent voters

Political Advertising On Fort Myers Radio Sways Voters

Jul 8, 2020 7:13:15 AM / by Larry Julius

There are more than 680,000 registered voters in Southwest Florida. Here is the number by county:

  • Collier: 211,221
  • Lee: 472,494

According to Nielsen, Fort Myers radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

To be elected, however, requires candidates for every office to share their message with those who are not only registered but who are likely to vote.  Advertising on Fort Myers radio will reach, by far, the most voters who can be counted on to show up on election day.

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Topics best way to advertise, radio advertising, political advertising, advertise on radio, political rates, likely voters, issue advertising, election advertising, political rate card, registered voters

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