No matter which Fort Myers television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on WINK, WBBH, WZVN, WGCU, or WFTXthe most effective way to reach likely voters in the Fort Myers area? Or is advertising on cable channels provided by Xfinity, DISH, and DirecTV the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Fort Myers radio.

Every week, 548,000 likely voters will listen to Fort Myers radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

Every vote counts.  Many times the difference between winning an election and losing is a handful of ballots. This is true in races for almost every elected office, referendum, and issue on the national, statewide, and local level.

To win a modern election requires advertising. Successful advertising requires reach. In Southwest Florida, the most potent way to reach voters is on local radio.

Last week, for instance, 92% of all registered voters in Lee and Colliers County tuned-in to a Fort Myers radio station.  This is significantly more than were reached by local TV, local newspaper, or the major social media site like Facebook and Instagram.