In 2012, there were just 359 local pizza restaurants. Today, however, that number has grown to 388. In 2019, these establishments racked up $182,473,484 in total sales.
Fifty-nine percent of pizza sales in the Fort Myers-Naples area are rung-up by one of the top-50 chains like Domino's or Pizza Hut. The remaining 41% of revenue is controlled by independent, small business owners.
To compete for a larger share of the pizza pie in SWFL requires local restaurant owners to bring in new customers. A proven way to accomplish this is with advertising.
The US Small Business Administration recommends that every Fort Myers area small business advertise consistently.