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Advertising In Southwest Florida: Top 5 Articles From 2020

Dec 9, 2020 8:07:11 AM / by Larry Julius

As the pandemic rages on, advertising is no longer a luxury for the 30,689 small businesses in the Cape Coral-Fort Myers, FL Metro Area .
 
As cash becomes precious, though, Fort Myers area small business owners and retailers need to ensure that every dollar spent  on advertising has a significant effect on sales.
 
To make the best advertising choices, thousands of local business owners have sought advice and direction from www.AdvertiseInFortMyerscom.  Here is a recap of the top 5 articles read on the site during 2020.
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Topics small business advertising, radio advertising, small business owner, fort myers television, swfl small business, southwest florida small business, newspaper advertising, news-press, television advertising, small business, television, cable tv, pay-TV, small business marketing, CTV, OTT, newspaper readers, avod, svod, 2020

Newspaper Advertising In Fort Myers: Advice For Small Business Owners

Oct 15, 2020 10:15:00 AM / by Larry Julius

Southwest Florida business owners are expected to spend $24.3 million on newspaper advertising in 2020. This will be 34% fewer dollars than were spent in 2019, according to a study by Borrell Associates, a company that analyzes local media expenditures across the country.

Of course, the pandemic is part of the reason advertising revenues have plummeted at Fort Myers area newspapers. But, the more significant factor is the sustained erosion of readership.

For example, between October 2017 and March 2019, the Monday-Saturday circulation of the News-Press has decreased by 29%. The Sunday edition suffered a 30% decrease.

 

Among all advertising media available to small business owners, newspaper's ability to reach adult consumers now lags significantly behind Fort Myers radio, cable, broadcast TV, and social media.

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Topics best way to advertise, small business advertising, small business owner, swfl small business, southwest florida small business, newspaper advertising, news-press, small business, small business marketing, newspaper readers

Why Southwest Florida Real Estate Agents Need To Advertise Now

May 23, 2020 4:57:39 PM / by Larry Julius

Type "FORT MYERS REAL ESTATE AGENTS" into Google. In slightly over a half-second, the search will deliver 41,000,000 results. Similar searches for Naples, Cape Coral, Whiskey Creek, Villas, or Sanibel produce a proportional number of returns.

Despite the economic hardships imposed by the Coronavirus crisis on Southwest Florida consumers, the demand for real estate is booming. 

The Wall Street Journal published a trend last week indicating that mortgage applications for purchase a home have achieved levels equal to last year.

According to redfin.com, home buying demand is 16.5% higher now than it was pre-COVID-19 on a seasonally adjusted basis.

Redfin attributes this explosive growth in real estate shoppers to two factors, including record-low mortgage rates. The other primary driver is a migration trend from expensive metropolitan areas as buyers hunt for more space at lower prices.

To capture a larger share of the robust market, local real estate agents need to stand apart from the millions of Google results.  Advertising on Fort Myers radio will help accomplish this.  Here's why.

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Topics best way to advertise, streaming audio, radio advertising, small business owner, online advertising, social media advertising, newspaper advertising, television advertising, small business, home buyers, real estate, pay-TV, home sellers

Who Listens To Commercials On Fort Myers Radio?

Apr 22, 2020 12:55:26 PM / by Larry Julius

Every week, 807,219 adult consumers tune-in to a Fort Myers radio station. That is way more than are reached by other media, including local television, newspaper, social media, or streaming audio sites like Pandora and Spotify.

A more significant number for thousands of Southwest Florida small business owners who advertise on Fort Myers radio is how many of these listeners stick around when their commercials come on.

A 2011 Nielsen study discovered that, on average, 93% of listeners stayed with the radio station they are tuned-to when the commercials come on. That number amazed many advertisers at the time who believed that audiences were far more likely to defect when the music stopped.

A lot has changed since 2011. SWFL consumers have many more media options and can instantly connect to each  with a button-push, mouse-click, screen-tap, or voice command. With all of these choices, do radio audiences still stay tuned during commercial breaks?

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Topics pandora, best way to advertise, streaming audio, radio advertising, online advertising, social media advertising, facebook, instagram, newspaper advertising, television advertising, spotify, button pushing

Advertising On Fort Myers Radio Still Best Option During Corona Chaos

Apr 16, 2020 8:31:52 AM / by Larry Julius

The chaos created in Southwest Florida by the onset of Coronavirus has been a disruptive force among consumers. 

Work routines, buying habits, family life, and media consumption have all been palpably affected. These are all factors that need to be considered by small business owners who continue to advertise their goods and services during the crisis.

Before the current chaos, advertising on Fort Myers radio, by any metric, was the best way a local small business could advertise.

For instance, pre-Coronavirus, 807,000 adult consumers tuned-in to a Fort Myers radio station every week. This is significantly more than watched local TV, read a newspaper, accessed social media, or streamed audio from sites like Pandora and Spotify.

New research released from Nielsen indicates that amidst the current crisis, listening to local radio remains little changed. This is great news for those SWFL small business owners who are depending on advertising for their long-term survival.

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Topics pandora, best way to advertise, spotifty, streaming audio, radio advertising, online advertising, digital advertising, social media advertising, newspaper advertising, television advertising, facebook advertising, corona, coronavirus, covid 19, crisis marketing

Coronavirus: Advertising In SWFL For Small Business Survival

Mar 25, 2020 3:00:44 PM / by Larry Julius

Southwest Florida small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let Fort Myers-Naples area consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Fort Myers radio.

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Topics restaurant, roi, best way to advertise, streaming audio, radio advertising, small business owner, return on investment, social media advertising, facebook, newspaper advertising, television advertising, small business, retail sales, retail store, retailer, facebook advertising, corona, coronavirus, covid 19

Small Business Advertising In Southwest Florida: Target The Spenders

Mar 3, 2020 8:56:20 PM / by Larry Julius

Southwest Florida consumers spent more than $22.7 billion with retailers last year. The National Retail Federation forecasts 4.1% more will be spent this year.

Who are the shoppers that will be spending all this money?

According to Nielsen, 56% of retail dollars are spent by SWFL consumers over the age of 50. This may surprise many small business owners because older consumers comprise only 48% of the area's adult population.

These older consumers account for the majority of spending in almost every retail category. This includes furniture, cars, pet supplies, fast food, and electronics.

To earn a share of these massive dollars spent by these older consumers requires Fort Myers-Naples small business owners to advertise.

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Topics best way to advertise, retail, store traffic, small business advertising, radio advertising, social media advertising, newspaper advertising, consumer spending, baby boomers, television advertising, small business, retail sales, retail store, retailer

SWFL Retail Boom: How Your Small Business Can Benefit

Feb 28, 2020 4:46:50 PM / by Larry Julius

Retailers in Southwest Florida rang-up $22,714,044,000 in retail sales last year, according to Nielsen. But wait. It's about to get better.

The National Retail Federation forecasts that in 2020, sales will increase by as much as 4.1%. This will create another $931 million for local small business owners.  

“The economy is growing at a more modest pace, but the underlying economic fundamentals remain in place and are positive,” stated NRF chief economist Jack Kleinhenz. “Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy.

To claim a fair share of this enlarged pool of spending will require Fort Myers-Naples small business owners to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  

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Topics Reach, pandora, best way to advertise, retail, store traffic, radio advertising, small business owner, online advertising, digital advertising, social media advertising, newspaper advertising, consumer spending, television advertising, small business, spotify, retail sales

Marketing To Millennial Parents In Southwest Florida

Feb 15, 2020 12:15:58 PM / by Larry Julius

How quickly the millennials have grown up.

According to Nielsen, 58.7% of all Southwest Florida parents with children under the age of 18 are millennials.  

From the time their kids are born until they reach they are 17, these young parents will spend, on average, $233,000 per child. This does not include the cost of college.

Currently, there are 197,533 children under the age of 18 living in SWFL. That means the local parenting economy is worth upwards of $45 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.

For SWFL small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Fayetteville radio is the best way to reach this audience.

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Topics pandora, best way to advertise, millennials, radio advertising, small business owner, advertise to mothers, social media advertising, facebook, newspaper advertising, television advertising, small business, spotify, parents, children, millennial parents

Why Southwest Florida Used Car Dealers Need To Advertise Now

Feb 11, 2020 3:00:20 PM / by Larry Julius

March is the biggest single month for used car sales in Southwest Florida. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $44 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $129 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in the Fort Myers-Naples area.

Although most SWFL used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 154,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $449 million used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Fort Myers radio.

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Topics pandora, best way to advertise, streaming audio, radio advertising, small business owner, online advertising, digital advertising, facebook, newspaper advertising, small business, spotify, used cars, pre-owned cars, used vehicles

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