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Advertising in Southwest Florida: The Radio Century

Aug 20, 2020 7:20:00 AM / by Larry Julius

Fort Myers radio reaches more area adults every week than any other medium. During a typical seven-day period, according to Nielsen, 854,073 local consumers tune-in to their favorite AM and FM stations. This is significantly more than those who watch broadcast television, subscribe to pay-TV, browse social media, read a newspaper, or stream music from Pandora and Spotify.

Radio's omnipresence in the life of Southwest Florida consumers is remarkable considering today is the medium's 100th birthday.

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Topics Reach, roi, best way to advertise, radio advertising, return on investment, advertising reach, reach & frequency, advertise on radio, radio history

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