Southwest Florida business owners have depended on Fort Myers radio to market their goods and services since WFTM, the city's first radio station, went on air in 1939. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 30,689 small business owners to create and maintain customers.
Here are five facts every business owner should know about advertising on Fort Myers radio in 2022.
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To ensure success, every Southwest Florida business owner needs to advertise.
"Think you have a great product?" asks the US Small Business Administration. "Unfortunately, no one’s going to know about it unless you advertise.”
The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business.”
There are dozens of ways for local small business owners to advertise. By most metrics, the best way to advertise is on Fort Myers radio. These measures of effectiveness, however, are often obscured by the glimmer and glitz of newer technologies.
To help reduce the glare that often blinds business owners to the potency of advertising on Fort Myers radio, here are the top five things many local business owners get wrong.
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There are 32 radio stations that reach listeners in Southwest Florida. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers. No doubt, there is a local radio station that fulfills the preferences of every listener.
Each week, according to Nielsen, 839,400 adults tune-in to their favorite Fort Myers radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify.
Despite the abundance of Fort Myers radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.4 each week. So, which stations do local consumers choose?
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Topics millennials, streaming audio, radio advertising, radio commercials, in-car listening, smart speakers, millennial parents, listening location, radio listening, radio formats
