The textbook definition of a recession is a period of declining economic performance across an entire economy, frequently measured as two consecutive quarters. In other words: it's a time when most Fort Myers area small business owners sell fewer of their goods and services.
There is one thing a recession is not. It is not a time for Southwest Florida business owners to stop advertising.
One of the greatest marketers of all time, Henry Ford, once said, "The man who stops advertising to save money is like the man who stops the clock to save time."
The bowl of cereal you ate this morning could be all the proof you need that Mr. Ford's observation is accurate.