Advertising is critical for Southwest Florida small business owners looking to cash in on the $22-billion local consumers will spend at retail this year.
To successfully stay top of mind, many business owners advertise on Fort Myers radio stations. These local companies depend on radio's reliable reach, recall, and return-on-investment to convert listeners to customers.
For those local business owners who do not advertise on Fort Myers radio stations, here are five facts they need to know right now about the power of advertising on radio.