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Does Anyone Listen To Fort Myers Radio At Night?

Mar 10, 2021 10:07:56 AM / by Larry Julius

Each week, according to Nielsen, more than 894,000 adult consumers tune-in to a Fort Myers radio station. This is significantly more than watch local TV or cable. More than stream video channels like Netflix or Hulu. More than read local newspapers. More than use Facebook or Instagram. More than listen to online audio services like Pandora and Spotify.

But almost everyone knows (including many who advertise on Fort Myers radio) that consumers only listen to local radio stations during the day. Right? Wrong!

According to Nielsen, 41.6% of local consumers listen to Fort Myers radio stations each week between 7:00pm and 12:00am. This is a larger audience than Pandora, Spotify, and Instagram combined reach during an entire week.

For Southwest Florida small business owners, radio's immense nighttime audience offers a unique value proposition.

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Best Way To Re-Introduce An SWFL Small Business To Consumers

Jun 5, 2020 3:21:23 PM / by Larry Julius

Southwest Florida small business owners are learning that 're-opening' may not be an appropriate word for the challenges they face as the Coronavirus crisis winds down.  A better term might be 're-introducing'.

Since the Governor of Florida shuttered the state on April 3 to slow the spread of COVID-19, SWFL consumers have discovered new ways to buy the goods and services they need.  It's now the burden of local business owners to lure these customers back. The first step is re-introduction.

In 1940, WFTM in Fort Myers signed on as the first radio station in Southwest Florida. Since then, local business owners have used radio advertising to introduce themselves successfully to new customers. Radio has also helped these businesses survive recessions, depressions, world wars, hurricanes, and floods. By any metric, advertising on Fort Myers radio remains the most effective tactic a small business owner can use post-pandemic, as well.

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How To Buy Advertising On Fort Myers Radio On A Budget

Nov 26, 2019 8:59:56 AM / by Larry Julius

Over the next 12 months, Southwest Florida consumers are expected to spend $22.7 billion at retail.  To capture a larger share of this cash,  local small business owners should consider advertising.

The US Small Business Administration recommends that every SWFL small business advertise consistently.  “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Local business owners have depended on Fort Myers radio advertising to market their goods and services since 1940. That's when William E. Benns put the first Fort Myers station, WFTM, on the air.

Today, Fort Myers radio, by any key advertising metric, is still the best way for business owners to reach local consumers.

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Topics Reach, coop, best way to advertise, time of day, radio advertising, advertise in Fort Myers, commercial length, small business, advertise on a budget, cooperative advertising

Advertising At Night Has Big Value For SWFL Business Owners

May 28, 2019 3:00:00 PM / by Larry Julius

Is advertising on Fort Myers radio just a day job for Southwest Florida small business owners?  

Thousands of local Florida companies depend on radio advertising to market their goods and services. But most of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

During the course of last week, for instance, 807,219 adult consumers tuned-in to their favorite Fort Myers radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, or logged on to Spotify and Pandora.

But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, almost half of SWFL who listen to the radio during daylight hours, also tune in at night.

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What is the Best Time to Advertise on Radio in SWFL?

Apr 9, 2019 6:27:00 AM / by Larry Julius

You've done the research. You now know that by every measure, radio advertising is the most effective way for your SWFL small business to market its goods and services.

You have learned, for instance, 807,219 consumers regularly tune-in to their favorite Fort Myers radio stations.  That's more than 90% of all adults.

You've also learned that, on average, adults spend almost two hours per day listening to Fort Myers radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable ROI for any Southwest Florida small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Fort Myers radio?

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Topics prime time, time of day, daypart

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