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Advertising In Fort Myers: Time For Local Jewelry Stores To Shine

Jun 13, 2020 9:31:20 AM / by Larry Julius

Despite the pandemic, Southwest Florida  consumers are expected to spend $61 million on fine jewelry this year. Based on projections from IBISWorld, here's what will be purchased:

  • $25 million worth of diamonds
  • $9 million worth of watches
  • $6 million worth of gold
  • $7 million worth of pearls and gemstones
  • $12 million in other goods and services

Fort Myers-Naples area business owners will now have an easier time capturing a bigger share of jewelry expenditures as a monster competitive force disappears.

This week, Signet, the largest jewelry retailer in the country, announced that by December, it would be closing over 380 stores.  Signet's brands familiar to SWFL consumers include Kay, Jared, Zales, and Piercing Pagoda.

To successfully compete for the void created by fewer Signet stores, local retailers will need to advertise, especially between now and the end of the year. This is when 63% of all fine-jewelry sales traditionally occur.

By any metric, the best way to reach local jewelry buyers is by advertising on Fort Myers radio.

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Topics roi, best way to advertise, retail, radio advertising, small business owner, How to Advertise on Radio, return on investment, bridal market, wedding market, consumer spending, small business, retail sales, retail store, retailer, jewelry stores

Bridal & Wedding Marketing In SWFL: How To Engage The Lucky Couple

Aug 27, 2019 8:04:00 AM / by Larry Julius

Next year, according to Nielsen, 52,438 people in Southwest Florida will be getting married.  Assuming that those folks are hitching-up with each other, that means there will be 26,192 weddings. reports that the average cost for these pending nuptials will be $27,209 including (but not limited to) rings, dresses, tuxedos, flowers, venues, photographers, invitations, limos, and rice (or birdseed for the ecologically inclined).

This means small business owners in the Fort Myers-Naples area who cater to the bridal market will be competing for a share of $712 million.

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Topics best way to advertise, small business advertising, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, fort myers radio stations, How to Advertise on Radio, effective advertising, bridal market, wedding market

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