Florida ranks second in the US for motorcycle ownership, just behind California.

At the end of 2017, there were 595,496 registered motorcycles in Florida, 27% more than in 2007. This growth is expected to continue. Over the next 12 months, in the Fort Myers-Naples area alone, 38,000 people plan to purchase a brand new motorcycle.

In May of 2018, to help fulfill Southwest Florida's insatiable appetite for bikes, Stu and Barbara Rosenberg opened Stu's Motorcycles in south Fort Myers.  "Sales have really taken off," says Alex Rodriguez, who helps spearhead the store's marketing efforts. "Advertising on Fort Myers radio has contributed greatly to our success."