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Fort Myers Radio Is The #1 Advertising-Supported Medium

Jul 7, 2022 10:04:58 AM / by Larry Julius

Advertise On Fort Myers RadioLocal business owners have been advertising on Fort Myers radio since WFTM first signed-on in 1939.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 862,392adults listen to a Fort Myers radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

Advertise On Fort Myers Radio 2022 Reach

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

New call-to-action According to "Audio Today 2022: How America Listens", radio reaches 93% of all adults every month, a significantly higher percentage than all other electronic media.

Advertising In Fort Myers: Monthly Media Reach

Radio's mammoth monthly reach is consistent among all age groups despite the proclivity of Gen Zs and Millennials for digital media.Advertising In Fort Myers Media Reach 2022

As far as the ears are concerned, Nielsen points out that "AM/FM radio is the center of the audio universe" reaching nearly twice as many adults as streaming options.

Advertising In Fort Myers Audio Reach 2022

The dominance of radio's reach among other audio media options is true regardless of the listener's age.

Advertising In Fort Myers Who Listens to Audio 2022

Not all listening to Fort Myers radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 27.9% of all consumers who listen to a Fort Myers radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 11.2% of a station's total audience is listening on a device other than a traditional receiver.

More Advertising Advice For Fort Myers Small Business Owners

advertise on fort myers radio

Topics: Reach, pandora, streaming audio, radio advertising, sirius/xm, spotify, advertising reach, reach & frequency, advertise on radio, radio listening, advertising options, apple, streaming media, amazon

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