In 1940, WFTM in Fort Myers signed on as the first radio station in Southwest Florida. Since then, local business owners have depended on radio advertising to successfully market their goods and service. Using any advertising metric, despite the inundation of new media options, radio remains the most potent medium for fulfilling the marketing objectives of Fort Myers and Naples area business owners of every size.

Is radio advertising still effective in the 21st Century? Meet five small business owners throughout the Fort Myers and Naples are who say YES.