Over the next 12 months, 101,000 people in Southwest Florida will seek the help of a local attorney. These clients will generate more than $251,000,000 in legal fees for services including real estate transactions, bankruptcies, criminal defense, traffic offenses, personal injury, divorce, estate planning, and civil matters.
There are 2,525 lawyers to choose from in Lee and Collier counties. So, what can a local attorney do to compete for a share of this mammoth pool of billable hours? He or she can do what hundreds of other successful small business owners do: advertise on Fort Myers radio.
Here is the evidence:
According to Nielsen, advertising on Fort Myers radio reaches 90.4% of SWFL consumers who are likely to hire an attorney. This is significantly greater than the number of potential clients who will read a local newspaper, watch local TV, or logon to a streaming audio site like Pandora and Spotify.
Here is the most potent way advertising on Fort Myers radio helps local attorneys to find new clients
According to a survey by FindLaw.com, 59% of consumers with a legal need will engage an attorney within one week. The survey also indicates that clients will only consult only one attorney.
Most importantly, 60% of legal consumers will find their attorney via an internet search. Unfortunately, a Google search will deliver more than 9000 results.
Ergo, (legal speak for therefore), the best chance an SWFL attorney has to gain a new client is to compel the prospect to visit the firm's website.
Advertising On Fort Myers Radio Drives Website Traffic
A new study by Analytic Owl, an advertising attribution company, indicates that advertising on Fort Myers radio could be a potent way to bring potential clients to an attorney's website.
The study shows, beyond a shadow of a doubt, radio advertising increases visits to lawyers' websites by 5%. This is a huge advantage given the fact that the majority of clients will only consider a single attorney.
The Analytic Owl study also reveals that for attorneys whose objective is to drive prospective clients to their website, it is critical to advertise on Fort Myers radio stations during all times of day.
Predictably, radio advertising had the greatest effect on visits to attorneys websites between 6:00am and 8:00pm. That is, after all, radio's prime time.
The study also concluded, however, that advertising during the evening and overnight hours also created significant traffic lift for attorneys' websites.
SWFL Attorney Finds New Clients With Ads on Fort Myers Radio
If you were one of the 802,000 people who tuned-in to a Fort Myers-Naples radio station last week, odds are you heard a commercial for King Law. There's even a good chance you can sing their phone number, 888-SEAN-KING. These commercials help local attorney Sean King compete effectively in a profoundly competitive market.
"Radio advertising works for me," says Mr. King. "My commercial has been on every day for the past seven years. Advertising on Fort Myers radio helps me reach clients from Marco Island to Venice. No other media has that kind of coverage."
Mr. King primarily represents clients who have claims involving personal injury, car accidents, medical malpractice, or wrongful death. "It is not unusual," he says, "to get calls from clients from an accident scene because they just heard our commercial on the radio. Sometimes it's right then, or sometimes it's a couple of hours later or the next day. But they call because they know me and my phone number from my advertising."