What is the Best Time to Advertise on Radio in SWFL?

Apr 9, 2019 6:27:00 AM / by Larry Julius

You've done the research. You now know that by every measure, radio advertising is the most effective way for your SWFL small business to market its goods and services.

You have learned, for instance, 807,219 consumers regularly tune-in to their favorite Fort Myers radio stations.  That's more than 90% of all adults.

Fort Myers Media Total Reach

You've also learned that, on average, adults spend almost two hours per day listening to Fort Myers radio.

If you dug deep enough, then you know radio advertising delivers, on average, a $10 lift in sales for every $1 invested. This is a remarkable ROI for any Southwest Florida small business owner.

What you may not have figured out, however, is what is the best time of day to advertise on Fort Myers radio?

The chart below demonstrates that radio reaches a significant portion of Fort Myers consumers during every part of the day including late-night, overnight, and on the weekends.

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It is also clear that most listening to Fort Myers radio occurs Monday through Friday between 6:00 am and 7:00 pm.  This is often referred to as prime-time. As a consequence of supply-and-demand pricing, however, prime-time is also the most expensive time to advertise.


Percentage of SWFL Consumers Reached by Radio - Time of Day

Advertising on Fort Myers Radio Reach By Time of Day

For an SWFL small business owner, then, advertising effectively only during prime-time could be cost prohibitive.  But there is a way to reach the prime-time audience without paying a premium price.

It turns out that almost 8-out-of-10 adults who listen to Fort Myers radio during prime-time also listen during other parts of the day as well. The good news for business owners is that the cost of advertising outside of prime-time is considerably less expensive.

People Who Listen To Fort Myers Radio

During Prime Time

Advertising in Fort Myers radio dayparts

So, it is possible for the budget conscious SWFL business owner to effectively reap all of the benefits of radio advertising (the reach, the frequency, and the ROI) without breaking the bank.

It is important to point out, though, that there is no difference in the quality of the consumers who listen to Fort Myers radio during prime-time vs. other times of the day. Therefore, regardless of the listeners a small business is targeting, that audience can be reached on the radio at any time.

Advertise in Fort Myers Radio Listeners

To answer the title question, then, "What is the best time of day to advertise on Fort Myers radio stations?"  Every time of day is the best time.


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Topics: prime time, time of day, daypart

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