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Fort Myers Radio Is The #1 Advertising-Supported Medium

Jul 7, 2022 10:04:58 AM / by Larry Julius

Local business owners have been advertising on Fort Myers radio since WFTM first signed-on in 1939.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 862,392adults listen to a Fort Myers radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

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Topics Reach, pandora, streaming audio, radio advertising, sirius/xm, spotify, advertising reach, reach & frequency, advertise on radio, radio listening, advertising options, apple, streaming media, amazon

Smart Speaker Usage in Fort Myers: A Conversation With Alexa

Jun 23, 2022 2:10:30 PM / by Larry Julius

Me: Alexa, how many consumers In Southwest Florida have access to a smart speaker?

Alexa: According to a recent Nielsen study, 283,828 Fort Myers adults own a smart speaker. This is 28.8% of the local population.*

Me: Alexa, what exactly is a smart speaker?

Alexa: According to Wikipedia, A smart speaker is a type of loudspeaker and voice command device with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a smart device that utilizes Wi-Fi, Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control home automation devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, peer-to-peer connection through mesh networking, virtual assistants, and others. Each can have its own designated interface and features in-house, usually launched or controlled via application or home automation software. Some smart speakers also include a screen to show the user a visual response.

Me: Alexa, what brand of smart speakers are Fort Myers consumers likely to own?

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Topics advertise in Naples, advertise in Fort Myers, advertise in SWFL, advertise in southwest florida, smart speakers, alexa, google home, siri, amazon echo, apple, amazon

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