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How Does Advertising On Pandora & Spotify Compare To Fort Myers Radio?

Jan 22, 2020 6:55:00 AM / by Larry Julius

Advertise In Fort Myers: Spotify and PandoraIn 1940, WFTM became the first radio station to serve Southwest Florida. Today, 807,219 adult consumers tune-in to Fort Myers radio stations every week. This is significantly more than watch local TV or read newspapers. 

SWFL small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

Spotify was born in 2008. It, too, was streamed directly to the listeners' electronic devices. Unlike Pandora, which predicts music the user would like to hear, Spotify allows the consumer to create individualized playlists based on music of their own choosing.

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The digital technology that powers both Pandora and Spotify allows  both to know when listeners are in the Fort Myers-Naples area as well as other relevant consumer information.  This permits both services to provide advertising opportunities to local advertisers.

So, how does advertising on Fort Myers radio compare to Pandora and Spotify?

It turns out, according to Nielsen, Fort Myers radio reaches a higher percentage of adult consumers each week than Pandora or Spotify reach during an entire month.

Advertising In Fort Myers Pandora

Even among millennials, a generation with a proclivity for all things digital, Fort Myers radio reaches a substantially larger audience than Pandora or Spotify.

Advertising In Fort Myers Spotify

When an SWFL small business owner considers advertising, the quality of the audience reached is often as important as the size of the audience.

Among the demographics most advertisers consider essential for successful marketing, Fort Myers radio has the greatest reach.

Advertise In Fort Myers Streaming Audio

Radio's omnipresence among consumers of every type surprises many  Fort Myers business owners who over-value the strength of services like Pandora and Spotify. 

"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," media expert Doug Schoen wrote in Forbes,  "but Nielsen data shows radio actually has the most reach among American media consumers."

"It’s quite clear," he continues, "that we should all be paying more attention to radio, its reach and potential to help our businesses. It’s doing the job with expert efficiency."

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Topics: pandora, best way to advertise, streaming audio, radio advertising, small business owner, online advertising, digital advertising, small business, spotify

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