How Has Working From Home Affected Advertising On Fort Myers Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Fort Myers radio happened outside the home. Southwest Florida consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

Advertising In Fort Myers: work from home consumers

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Fort Myers radio has grown by 16%, according to Nielsen.

Advertising In Fort Myers Radio Listening Locations

New call-to-action
Among homebound employees, Nielsen discovered that listening to music on radio remains an important part of their working hours.
Advertise In Fort Myers: Work From Home
Despite the disruptions to work-life and commuting habits, 730,000 adult consumers spend, on average, two hours per day listening to Fort Myers radio. This time spent with radio is little changed from a year ago.
Advertising On Fort Myers Radio Time Spent ListeningBeginning in 1940, when WFTM became the first station in SWFL,  small business owners have depended on Fort Myers radio to market their goods and services through recessions, depressions, and natural disasters.  All the research indicates that AM/FM radio is as dependable now as it was then.

More Advertising Advice For SWFL Small Business Owners

advertise on fort myers radio

Topics: best way to advertise, radio advertising, How to Advertise on Radio, corona, coronavirus, covid 19, advertise on radio, pandemic, listening location, time spent listening, radio listening, work from home

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media