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Advertising In Fort Myers: The Value Of Marketing To College Grads

Dec 4, 2019 4:21:53 PM / by Larry Julius

There's a reason many Southwest Florida small business owners target their advertising towards consumers who have completed a four-year college degree. It's because, typically, university graduates earn $29,106 more per year than those with only a high school diploma, according to The Federal Reserve.

There are, according to Nielsen, 357,458   college graduates living in the Fort Myers-Naples area. In total, this population generates $19.9 billion in annual take-home pay.

To tap into a similar pool of spending power, a marketer would need to reach 442,109 consumers who did not go beyond high school. The problem is, there is only about 79% of that number living in Southwest Florida

The number of people reached by a campaign is, generally, what determines the cost of advertising. So, for an SWFL small business owner operating on a tight marketing budget, spending can be kept in check by targeting those consumers with the most money to spend. In this case, college graduates.

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Topics pandora, best way to advertise, radio advertising, small business owner, social media advertising, newspaper advertising, consumer spending, television advertising, small business, spotify, college graduates

5 Biggest Shopping Days In SWFL: Is Your Small Business Ready?

Nov 22, 2019 9:06:00 AM / by Larry Julius

Attention Southwest Florida small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 667,000 Fort Myers-Naples area consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

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Topics pandora, best way to advertise, radio advertising, small business owner, social media advertising, facebook, newspaper advertising, holiday shopping, consumer spending, television advertising, small business, spotify

Why Fitness Clubs In Southwest Florida Must Advertise Now

Nov 20, 2019 8:46:00 AM / by Larry Julius

Almost 214,000 adult consumers in Southwest Florida belong to a fitness club. These memberships bring in close to $398 million in sales to local gym owners.

January is critical for the small business owners that operate gyms in the SWFL area. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

To capture a larger share of the $42.9 million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Fort Myers radio. Here's why.

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Topics best way to advertise, retail, spotifty, radio advertising, small business owner, social media advertising, facebook, newspaper advertising, consumer spending, television advertising, health clubs, gyms, fitness clubs

Marketing To Baby Boomers In Fort Myers and Naples

Nov 2, 2019 10:09:44 AM / by Larry Julius

The first Baby Boomers were born in Southwest Florida during 1946, and they kept coming until 1964.  Today, this generation represents 22.1% of the population.

According to Visa, however, when it comes to the ability to buy goods and services from local business owners, people 50 and older are responsible for 56% of all retail spending.  In SWFL, that equates to $12.7 billion.

Forecasts from the Bureau of Labor Statistics indicate the spending power of the Baby Boomer generation will remain dominant through at least 2025. This is fueled, in part, by the Boomers' continued participation in the labor force.

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Topics best way to advertise, retail, store traffic, radio advertising, fort myers radio, small business owner, consumer spending, baby boomers

Where Will SWFL Consumers Shop For The Holidays?

Oct 25, 2019 2:16:16 PM / by Larry Julius

Southwest Florida shoppers are expected to spend $2.7 billion this holiday season.  This will be approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Fort Myers radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics best way to advertise, retail, radio advertising, fort myers radio, advertise in Fort Myers, holiday shopping, consumer spending

Marketing To SWFL Pet Owners: A Guide For Small Business Owners

Oct 22, 2019 8:17:00 AM / by Larry Julius

Southwest Florida small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $268,247,000 this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how spending on furry companions breaks down:

  • Food: $109,981,000
  • Supplies/OTC Medicine: $59,014,000
  • Vet Care: $67,061,000
  • Live Pet Purchases: $8.047,000
  • Other Services: $24,142,000

The biggest month for sales of pet-related products and services in SWFL is, by far, December. That is when 10.5% of all annual spending happens in this category.

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Topics best way to advertise, retail, advertise in Naples, advertise in Fort Myers, advertise in SWFL, small business owner, consumer spending, pet marketing, pet owners

5 Facts SWFL Business Owners Need To Know About Radio Advertising

Oct 15, 2019 8:36:00 AM / by Larry Julius

Southwest Florida small business owners have depended on radio advertising to market their goods and services since 1940.  That's when William E. Benns put the first Fort Myers station, WFTM, on the air.

Today, there are 28 radio stations that serve Lee and Collier counties. Each provides a unique blend of music, information, and entertainment.  Some stations focus on politics or sports. Some play country music. Some play the hits. Some play classic rock. Some are on the AM dial. Some are on FM.

When Mr. Benns began broadcasting, there were no TV stations in Florida. Those would come nine years later. Also, there was no social media, YouTube, Sirius/XM, Pandora, Spotify, or smartphones. Each of those would be products of a new Millenium.

With an overabundance of advertising options now available to small business owners, does advertising on Fort Myers radio still make sense?  Here are five facts that serve to answer that question.

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Topics Reach, best way to advertise, millennials, radio advertising, advertise in SWFL, small business owner, consumer spending, african-american consumers, black consumers

How Are Southwest Florida Consumers Spending Their Money?

Oct 11, 2019 9:03:00 AM / by Larry Julius

Southwest Florida consumers are expected to spend $22.7 billion at retail this year, according to Nielsen. This means that every household, on average, will be spending $47,869.

To capture a larger share of these dollars, small business owners in the Fort Myers-Naples area need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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Topics best way to advertise, retail, store traffic, fort myers radio, small business owner, advice, consumer spending

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