Advertise In Fort Myers Advertise In Fayetteville

Small Business Advice: 5 Facts About Advertising On Fort Myers Radio

Dec 18, 2020 9:48:57 AM / by Larry Julius

In 1921, radio came to Florida. Listeners in the Fort Myers-Naples area could tune-in signals from either WQAM in Miami or WDAE in Tampa. 

In 1939, however, The Fort Myers Broadcasting Company was granted a license to build and operate WFTM. The station went on the air in 1940 serving listeners in Southwest Florida.

WFTM switched its call sign in 1942 to WAAC and became an affiliate of the CBS radio network. Two years later, the call letters changed once again. This time to WINK.

Here are five facts every Southwest Florida small business owner needs to know about local radio in 2020.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, online advertising, small business, advertise on radio, small business marketing, time spent listening, online shopping, education

Who's Spending Now? SWFL Small Business Owners Ask.

Dec 4, 2020 4:31:49 PM / by Larry Julius

There are 271,800 adults in Southwest Florida who have earned a four-year college or postgraduate degree, according to research from Nielsen. A study from the Federal Reserve indicates that these educated consumers have been least affected by the economic consequences of the pandemic.

"While the labor market disruptions have affected workers in a wide set of industries and occupations, those without a college degree have experienced the most severe impact," say Mary C. Daly, Shelby R. Buckman, and Lily M. Seitelman authors of The Unequal Impact of COVID-19 in the Economic Letter published by the Federal Reserve of San Francisco.

Although the unemployment rate increased among consumers of every education level in late March when the Governor of Florida lockdown the state to slow the spread of the Coronavirus, the smallest increase was among those with bachelor or postgraduate degrees, according to the Bureau of Labor Statistics..

Seven months later, job recovery among those with college degrees is closer to pre-pandemic levels than consumers with lower levels of educational attainment.

Many small business owners have seen the correlation between advertising and survival during the economic crisis inflicted by the pandemic.  With precious few dollars to invest, it is crucial that every advertisement reaches consumers who have disposable income to buy. Right now, the most likely spenders are customers with college degrees.

By key advertising metrics, the best way to reach consumers with higher education is on Fort Myers radio.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, small business advertising, radio advertising, fort myers radio, small business owner, swfl small business, southwest florida small business, small business, college graduates, advertise on radio, small business marketing, radio listening, advertising on radio, education

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Recent Posts

Our Social Media