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Employment Advertising In SWFL: Reach 96% Of Qualified Candidates

Dec 20, 2019 7:22:00 AM / by Larry Julius

Southwest Florida small business owners need employees...desperately.

According to a report from the National Federation of Independent Business, 26% of small business owners say finding qualified workers is their number one problem. 

The report goes on to say that 88% of small business owners looking to hire new employees are finding there are no qualified candidates.

The historically low unemployment figures in the Fort Myers-Naples area appears to be the root cause of local hiring woes. The metro area's jobless rate stands at 2.8%. There are just not enough qualified workers to go around.

Most small business owners have exhausted the traditional methods of recruitment. These include online job board posts, newspaper ads, referral bonuses, and help wanted signs. All to no avail.

To successfully attract the qualified applicants they yearn for, local small business owners need to command the attention of 'passive' job seekers. The number one source for these candidates is Fort Myers radio.

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Topics best way to advertise, small business advertising, radio advertising, small business owner, recruitment advertising, online advertising, digital advertising, social media advertising, newspaper advertising, television advertising, small business, employment advertising

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