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Surprise? Fort Myers Radio Is Still #1 Way To Reach Local Consumers

Nov 30, 2022 4:09:48 PM / by Larry Julius

Southwest Florida area business owners have an abundance of options for marketing their goods and services to local consumers. New research from Nielsen, however, indicates that advertising on Fort Myers radio is still the best way to reach local shoppers.

Every week, according to Nielsen, Fort Myers radio reaches 877,056 adults. This is significantly more than are reached by social media, local TV stations and cable systems, newspapers, streaming video and audio, and podcasts.

In addition to listening to their favorite Fort Myers radio stations over the air, Nielsen reports that 223,251 adults also listen to local stations online every month.

As a matter of fact, according to a study conducted by Edison Research during the third quarter of 2022, among Adults 25-54, 17% of all time spent listening to local AM/FM stations occurs online. This share of online listening has nearly doubled since 2016.

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Topics Reach, roi, fort myers radio, advertise in Fort Myers, advertise in SWFL, fort myers radio stations, advertise in southwest florida, return on investment, advertising reach, reach & frequency, Advertise on Fort Myers Radio, advertising return on investment, advertising roi

Holiday Spending In Southwest Florida Will Top $3.6 Billion In 2022

Nov 11, 2022 4:37:42 PM / by Larry Julius

Economic concerns among Fort Myers area consumers are not expected to subdue holiday shopping in in 2022.  Based on forecasts from The National Retail Federation, local shoppers are projected to spend at least $3.6 billion this year. This would be 6% more than was spent in 2021.

“While consumers are feeling the pressure of inflation and higher prices, and while there is continued stratification with consumer spending and behavior among households at different income levels, consumers remain resilient and continue to engage in commerce,” NRF President and CEO Matthew Shay said. “In the face of these challenges, many households will supplement spending with savings and credit to provide a cushion and result in a positive holiday season.”

The biggest challenge facing Fort Myers business owners is keeping holiday spending local. NRF expects 10-12% of purchases to happen online from retailers like Amazon and Walmart.

To lay claim to this expanding pool of holiday spending,  and keep business local, small business owners will need advertising. By, most marketing metrics, the best way to advertise is on Fort Myers radio.

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Topics Reach, roi, radio advertising, return on investment, christmas shopping, holiday shopping, consumer spending, advertising reach, reach & frequency, holiday advertising, advertising return on investment, advertising roi

Advertising In SWFL: Is Online Marketing Enough?

Oct 21, 2022 9:55:08 AM / by Larry Julius

According to Nielsen, 952,337 adults in Southwest Florida have access to the internet. Eighty-one percent of these consumers conduct online research before making a retail purchase, says a report from GE Capital Bank. 

To reach Fort Myers area adults in the market to buy their goods and services, businesses spent $711 million in 2021 on digital adverting, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

This mammoth pool of online advertising dollars targeted at SWFL consumers is being spent on a variety of digital resources including search engine marketing (SEM), search engine optimization (SEO), display ads, video ads, audio ads, email, and social media. Each of these tools can precisely target consumers who are currently in the market to buy whatever it is a business is selling.

Most forms of online advertising are designed to compel Fort Myers consumers to click on a digital ad that will transport them to the website of a company that sells whatever it is consumers are in the market to buy.  Is investing only in digital advertising enough to drive sales for a local business? 

Many marketing experts believe that online advertising needs to be part of a broader marketing strategy to be successful.

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Topics radio advertising, online advertising, digital advertising, internet, internet advertising

Digital Advertising In Southwest Florida: How To Get Found Online

Sep 30, 2022 12:05:33 PM / by Larry Julius

Last year, $711 million in marketing was spent online to reach SWFL area consumers, according to projections based on the 2021 IAB Internal Advertising Report.  This is 35% more than was spent during the prior year.

There is a correlation between the massive amount of money being spent to reach Fort Myers area consumers online and the extraordinary amount of time that these consumers are connecting to the internet via websites and apps.

According to Nielsen, 46.8% of Fort Myers adults are spending 10-plus hours during an average week online. Furthermore, The Pew Research Center, a public opinion research company, reports that one-in-three consumers say they are online constantly. A 50% increase from 2015.  In all, 85% of consumers say they connect at least once daily.

To successfully market and advertise a Fort Myers area business on the internet requires a full-scale understanding of precisely what online marketing is.  Spoiler alert, having a website or having a social media site is not enough.

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Topics web traffic, online advertising, digital advertising, social media advertising, internet, website visitors, social media, online shopping, internet advertising, sem, seo, google

Best Way To Advertise In Fort Myers: AM/FM Radio Still Rules

Aug 30, 2022 3:18:39 PM / by Larry Julius

Southwest Florida small business owners have an abundance of options for advertising their goods and services. Choices include local TV, local cable, social media, streaming video, streaming audio, podcasts, and newspapers.

The best way to advertise in SWFL, however, is local radio.

Every week, according to Neilsen, 862,932 adults tune-in to their favorite Fort Myers radio stations. This is significantly more than any other advertising medium.

In addition to the adults who listen to Fort Myers radio over-the-air, an incremental 16,200 adults connect to their favorite stations online as well using their phones, computers, and tablets. In all, according to Nielsen, 27.9% of all Fort Myers radio listeners listen both online and offline.

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Topics roi, best way to advertise, small business advertising, radio advertising, small business owner, swfl small business, southwest florida small business, return on investment, small business, small business marketing, advertising return on investment, advertising roi

Political Advertising In Southwest Florida: Campaigns Go Over The Top

Aug 22, 2022 7:05:00 AM / by Larry Julius

According to Nielsen research, 690,000 people in the Fort Myers area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.

AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.

Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.

Nielsen reports that since 2017, the reach of broadcast TV stations like WINK, WBBH, WZVN, WGCU, and WFTX has decayed by 10%.

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Topics fort myers television, online advertising, digital advertising, political advertising, television advertising, television, political rates, political rate card, CTV, OTT, streaming video, avod, svod, local television, streaming TV, streaming media, internet advertising

Southwest Florida Consumers Still Spending Despite Economic Sentiment

Aug 8, 2022 4:55:10 PM / by Larry Julius

Local consumers may have a gloomy feeling about economic conditions, but their spending has not tapered. This is good news for the 30,689 small business owners in the Southwest Florida area.

According to the latest University of Michigan's Survey of Consumers, sentiment about current economic conditions remains near the all-time low. Concerns about volatile gas prices, rampant inflation, and a looming recession have driven the survey's index down 37% versus a year ago.

Despite these dim consumer sentiments, the U.S. Bureau of Economic Analysis's July report shows that real personal consumption expenditures are pacing well above pre-Covid levels. According to Morgan Stanley research, consumers' ability to spend is being driven, in part, by a massive amount of excess savings accumulated over the course of the pandemic.

Earlier this year, based on per capita spending data from the National Retail Federation (NRF). Fort Myers consumers were forecast to spend nearly $18.8 billion at retail this year. The current level of spending suggests that shoppers are on track to hit that number.

Of course, for local business owners to successfully compete for a share of this record spending requires marketing. By most key marketing metrics, the best way to advertise is on Fort Myers radio. This is especially true among business owners who must limit the number of marketing channels that can be used because of economic restraints.

Of all media, advertising on the radio provides the greatest return on investment.

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Topics Reach, roi, best way to advertise, radio advertising, recession, consumer spending, advertising reach, reach & frequency, consumer confidence, inflation, advertising roi

Advertising On Fort Myers Radio in 2022: Five Things to Know

Jul 20, 2022 1:30:47 PM / by Larry Julius

Southwest Florida business owners have depended on Fort Myers radio to market their goods and services since WFTM, the city's first radio station, went on air in 1939. Despite the advent of new media and technologies since then, advertising on local radio stations is still the best way for the area's 30,689 small business owners to create and maintain customers.

Here are five facts every business owner should know about advertising on Fort Myers radio in 2022.

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Topics best way to advertise, small business advertising, fort myers radio, small business owner, fort myers radio stations, swfl small business, southwest florida small business, small business, advertise on radio, small business marketing, radio listening, Advertise on Fort Myers Radio, advertising on radio, radio formats, am/fm radio

Fort Myers Radio Is The #1 Advertising-Supported Medium

Jul 7, 2022 10:04:58 AM / by Larry Julius

Local business owners have been advertising on Fort Myers radio since WFTM first signed-on in 1939.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 862,392adults listen to a Fort Myers radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

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Topics Reach, pandora, streaming audio, radio advertising, sirius/xm, spotify, advertising reach, reach & frequency, advertise on radio, radio listening, advertising options, apple, streaming media, amazon

Advertise In SWFL: Online Listening Boosts Audience For AM/FM

Jun 30, 2022 11:31:10 AM / by Larry Julius

Despite an abundance of media options, Fort Myers radio reaches the most consumers every week in Southwest Florida

According to Nielsen, every week 862,392 adults tune in to their favorite Fort Myers stations. This is more than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Not all listening to Fort Myers radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations.

Neilsen finds that 27.9% of all consumers who listen to a Fort Myers radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 11.2% of a station's total audience is listening on a device other than a traditional receiver.

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Topics streaming audio, radio advertising, online advertising, digital advertising, internet, streaming media, internet advertising, am/fm radio, online radio

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