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Real Estate Advertising in SWFL: Starter Home Sales Are Thriving

Jun 26, 2020 8:39:40 AM / by Larry Julius

From Marco Island to Punta Gorda (and every point in between), Southwest Florida real estate agents see a robust, post-pandemic market shaping up. Home sales are being driven by record low-interest rates.

The average rate for a 30-year fixed rate in June is 3.17%, according to Freddie Mac. This is down from 3.99% June of last year. That difference could save a Fort Myers-Naples area home buyer close to $30,000 over the term of a loan.

Data from the Federal Reserve indicates that one of the fast-growing segments of the current real estate market is starter homes. Sales in May for these modest price houses have risen above pre-COVID-19 levels and have hit a three year high.

Feuling the starter home market is demand from millennials. This generation now comprises 37% of all home buyers, says the National Association of Realtors Research Group.

To claim a large share of the market for starter homes, local real estate agents will need to advertise to attract these buyers.  By almost any metric, advertising on Fort Myers radio is the best way to reach millennials planning to buy a house, condo, or co-op over the next year.

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Topics best way to advertise, radio advertising, small business owner, small business, home buyers, real estate, mortgage, mortgage brokers, home sellers, real estate agent, advertise on radio

Why Southwest Florida Real Estate Agents Need To Advertise Now

May 23, 2020 4:57:39 PM / by Larry Julius

Type "FORT MYERS REAL ESTATE AGENTS" into Google. In slightly over a half-second, the search will deliver 41,000,000 results. Similar searches for Naples, Cape Coral, Whiskey Creek, Villas, or Sanibel produce a proportional number of returns.

Despite the economic hardships imposed by the Coronavirus crisis on Southwest Florida consumers, the demand for real estate is booming. 

The Wall Street Journal published a trend last week indicating that mortgage applications for purchase a home have achieved levels equal to last year.

According to, home buying demand is 16.5% higher now than it was pre-COVID-19 on a seasonally adjusted basis.

Redfin attributes this explosive growth in real estate shoppers to two factors, including record-low mortgage rates. The other primary driver is a migration trend from expensive metropolitan areas as buyers hunt for more space at lower prices.

To capture a larger share of the robust market, local real estate agents need to stand apart from the millions of Google results.  Advertising on Fort Myers radio will help accomplish this.  Here's why.

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Topics best way to advertise, streaming audio, radio advertising, small business owner, online advertising, social media advertising, newspaper advertising, television advertising, small business, home buyers, real estate, pay-TV, home sellers

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